ROAS
revenue ÷ ad spend
Answers: how much revenue did ads bring per dollar spent? Ignores product cost and shipping.
Learn profit-first advertising
Guides written for busy merchants — plain-English summaries, key takeaways first, and step-by-step setup for WooCommerce, Shopify, Google Ads, and more.
ROAS vs POAS in 30 seconds
POAS
gross profit ÷ ad spend
Answers: how much profit did ads bring per dollar spent? Uses real order economics from your store.
New to POAS? Start here
- 1
What is POAS?
Learn the profit metric in plain English — formula, example, and why it beats ROAS alone.
- 2
POAS vs ROAS
See side-by-side when revenue looks good but margin does not — with a simple comparison table.
- 3
Profit based bidding
Apply POAS in Google Ads and Meta: upload profit values and let Smart Bidding scale winners.
POAS & profit fundamentals
Start here if POAS and profit metrics are new — short definitions, formulas, and how they differ from ROAS.
- Glossary
What is POAS?
POAS — Profit on Ad Spend — tells you how much gross profit you earn for every dollar spent on ads. It is the metric profit-first merchants use when ROAS looks good but bank accounts do not.
- Glossary
What is ROAS?
ROAS — Return on Ad Spend — is the classic advertising efficiency metric: revenue generated per dollar of ad spend. Essential for reporting, but incomplete without profit context.
- Comparison
POAS vs ROAS
Both metrics divide results by ad spend — but the numerator changes everything. Here is when to trust each, and how to use both without double work.
- Strategy
What is profit bidding?
Profit bidding sends margin-aware conversion values to ad platforms so automated strategies scale products and campaigns that contribute profit — not just revenue.
Store platform guides
Platform-specific setup: connect your store, sync COGS, and enable POAS conversion upload.
- WooCommerce
WooCommerce POAS guide
WordPress + WooCommerce powers millions of stores — but native analytics rarely expose POAS. Here is how to connect orders, costs, and ad platforms for profit-first growth.
- Shopify
Shopify POAS guide
Shopify’s admin shows revenue beautifully — POAS shows what you keep after COGS, discounts, shipping, and payment fees. Bridge that gap for Smart Bidding.
- BigCommerce
BigCommerce POAS guide
BigCommerce merchants often scale on blended ROAS while high-volume SKUs erode margin. POAS from live orders reveals which campaigns actually profit.
- PrestaShop
PrestaShop POAS guide
PrestaShop stores across EU markets juggle VAT, carrier rules, and multi-language catalogs. POAS keeps ad optimization aligned with net margin.
- Shopware
Shopware POAS guide
Shopware 6 powers complex B2C and B2B catalogs. POAS connects purchase prices and order pipeline data to ad platforms for margin-aware growth.
- OpenCart
OpenCart POAS guide
OpenCart stores rely on extensions for shipping, payments, and costs. POAS centralizes order profit so ad spend follows SKUs that actually earn.
Ad platform guides
Send profit-weighted values to Google, Meta, TikTok, and other ad channels — not just revenue.
- Google Ads
Google Ads POAS
Google Ads optimizes toward whatever value you send. POAS upload turns Target ROAS into a profit engine — if your conversion values reflect gross margin.
- Meta Ads
Meta Ads POAS
Meta optimizes toward pixel or CAPI events — usually purchase value. POAS for Meta means sending profit-aware values and reading results with margin, not just MER.
- TikTok Ads
TikTok Ads POAS guide
TikTok scales fast on CPA and ROAS targets. POAS ensures viral creative does not push low-margin SKUs that look cheap to acquire but fail on profit.
- Microsoft Ads
Microsoft Ads POAS guide
Microsoft Ads often delivers efficient CPAs for B2C and B2B ecommerce. POAS keeps Shopping and Search scaling on SKUs that contribute margin.
- Pinterest Ads
Pinterest Ads POAS guide
Pinterest drives discovery commerce with long consideration windows. POAS helps you invest in pins and catalogs that produce profit — not just add-to-cart volume.
- Amazon Ads
Amazon Ads POAS guide
Amazon ACOS and ROAS ignore many seller-specific costs. POAS incorporates FBA fees, referral fees, and COGS so ad decisions match seller P&L.
Optimization & automation
Go deeper on calculation, benchmarks, Smart Bidding, and automated product labels.
- How-to
How to calculate POAS
A practical walkthrough from raw orders to account-level POAS — plus when to automate with store-connected data instead of spreadsheets.
- Benchmarks
POAS targets & benchmarks
There is no universal 'good POAS' — margin structure, repeat rate, and growth mode matter. Use these bands as starting points, then calibrate to your P&L.
- Google Ads
Smart Bidding with POAS
Target ROAS is only as smart as your conversion values. Here is how to make Smart Bidding optimize gross profit instead of vanity revenue.
- Automation
A/C/X product labels explained
Profit Bid’s smart labels bucket SKUs by POAS performance so you scale winners, watch borderline products, and cut losers — automatically in your feeds.
Problems & tactics
Fix common problems — strong ROAS with no profit, shipping leaks, PMax, and feed labels.
- Problem solving
ROAS looks good but there is no profit
The most common ecommerce ad problem: dashboards show healthy ROAS while the P&L stays flat. Here is the diagnosis checklist and the POAS fix.
- Tactics
When free shipping kills POAS
Merchants use free shipping to lift conversion rate — but ads optimize on order value, not the $8–$15 you subsidize per shipment. POAS exposes the leak.
- Google Ads
Performance Max POAS optimization
PMax scales aggressively on revenue signals. This guide shows how to feed profit values, segment by labels, and stop margin bleed.
- Shopping
Shopping feed POAS labels
Custom labels are the control surface for Shopping and PMax. Learn how Profit Bid assigns A/C/X labels from live POAS and pushes them to Merchant Center.
For agencies
Report POAS to clients and build dashboards that prove profit impact.
- Agencies
Agency POAS reporting
Clients churn when ROAS charts look great but bank accounts do not. POAS reporting aligns your agency story with client P&L — and protects retainers.
- Agencies
Client POAS dashboards
The best client dashboards answer one question: Did our ads produce profitable orders this period? Here is the layout agencies reuse across accounts.
Glossary
Quick definitions for POAS, ROAS, COGS, MER, and related terms.
- Glossary
What is POAS?
POAS — Profit on Ad Spend — tells you how much gross profit you earn for every dollar spent on ads. It is the metric profit-first merchants use when ROAS looks good but bank accounts do not.
- Glossary
What is ROAS?
ROAS — Return on Ad Spend — is the classic advertising efficiency metric: revenue generated per dollar of ad spend. Essential for reporting, but incomplete without profit context.
- Strategy
What is profit bidding?
Profit bidding sends margin-aware conversion values to ad platforms so automated strategies scale products and campaigns that contribute profit — not just revenue.
- Glossary
What is COGS for ads?
Cost of Goods Sold (COGS) is the foundation of POAS. Without accurate per-SKU cost, every ROAS target is a guess about margin.
- Glossary
What is MER vs POAS?
MER is a blended, revenue-based efficiency metric. POAS is ad-attributed and profit-based. Smart teams track both — but optimize bids on POAS.
Pricing
Ready to track POAS from your store?
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.03 per extra order
Most popularGrowth
$39/ month
$59For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.025 per extra order
Pro
$79/ month
$119For teams running multiple stores with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.02 per extra order
Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.015 per extra order
14-day free trial available — start free · full pricing details