Profit Bid POAS tracking
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Profit Bid logoProfit Bid

Maximize ad profitability

Connect your store, bid on POAS — not revenue — and sync profit signals to every ad platform you run.

POAS
Profit-based bidding
A/C/X
Smart product labels
24/7
Auto optimization
100%
Campaign automation
Your profit stack

One workspace for stores and ad platforms

Six ecommerce platforms, six ad channels — COGS, fees, and VAT baked into every signal.

Store platforms

WooCommerceWooCommerce
ShopifyShopify
BigCommerceBigCommerce
PrestaShopPrestaShop
ShopwareShopware
OpenCartOpenCart

Ad platforms

  • Google AdsLive
  • Meta AdsLive
  • TikTok AdsLive
  • Microsoft AdsLive
  • Pinterest AdsLive
  • Amazon AdsLive

Everything you need to bid on profit

Campaign automation, POAS rules, and label sync — without spreadsheet work.

  • Auto campaigns

    Shopping and Performance Max with feed-aware targeting (WooCommerce plugin).

  • POAS bid & budget rules

    Raise spend on winners, hold back when margin drops — capped by your max budget.

  • A/C/X label sync

    Winners scale, losers pause — labels flow to Google, Meta & more automatically.

  • Conversion upload & retractions

    Profit-based conversion values with refund retractions when orders cancel.

Smart labels

Smart labeling

Categorize products by advertising profitability — presets make thresholds one-click.

  • WinnersPOAS > 100%Scale
  • BorderlinePOAS 50–100%Optimize
  • LosersPOAS < 50%Exclude
Conservative strategy presetConservativeBalanced strategy presetBalancedAggressive growth strategy presetAggressive growthVolume focus strategy presetVolume focus

How it works

From connect to scale — Profit Bid reads POAS and acts on your rules.

  1. Connect store

    OAuth or API pairing for your ecommerce platform.

  2. Link ads & set COGS

    Authorize Google, Meta, TikTok & more, enter costs, pick a labeling preset.

  3. Labels + automation decide

    High POAS → raise targets + budget; below target → tighten; X labels → exclude.

  4. Scale winners, pause losers

    Budgets and bids follow margin — not vanity ROAS.

Your Profit Bid workspace

Everything in My Account — plus the WooCommerce plugin for WordPress stores.

  • Connect storeOAuth / API for all six platforms
  • DashboardPOAS, profit trends, KPI overview
  • Ad platformsGoogle, Meta, TikTok, Microsoft, Pinterest, Amazon
  • Product labelingA/C/X rules, presets, sync status
  • ProductsCatalog performance and COGS editing
  • OrdersProfit per order with cost breakdown
  • Conversions sentUpload log and retraction history
  • Promoted statsLabel promotion timeline
  • Auto-optimizationBid and budget automation rules
  • Licenses & billingSubscriptions and multi-platform scope
  • SupportTickets and onboarding help

Ready to optimize for profit?

14-day free trial · Monthly or annual billing · Cancel anytime

POAS uploads to Google, Meta, TikTok & moreSmart labels on Pro & ScaleAI Agent on Pro & ScaleUnlimited products
Choose your planCompare plan detailsRead customer reviews
Features

Features that maximize ad profitability

Profit Bid gives ecommerce teams everything they need to maximize ad profitability instead of chasing revenue. Every feature is built around POAS — Profit on Ad Spend — so your Google Ads, Meta, TikTok, Microsoft, Pinterest, and Amazon campaigns optimize for real margin, not vanity metrics.

At the core is profit-based bidding. Profit Bid calculates the true net profit of every order and every product, then uploads margin-weighted conversions to your ad platforms. Smart Bidding learns from profit rather than revenue, so budget automatically flows to the products and campaigns that actually make money. A first-party tracking pixel, hosted on your own store domain, captures each ad click and matches it to the resulting sale for accurate, durable attribution — even as third-party cookies disappear — which is what lets the platform bid to maximize profitability rather than raw ad revenue.

On top of tracking, automatic A/C/X product labels sort your catalog by advertising profitability, and one-click strategy presets turn those labels into campaign rules without spreadsheet work. A unified workspace connects your store and every ad platform, with profit dashboards, POAS bid and budget rules, and conversion retractions in one place. These features work across WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, and OpenCart, so the same profitability platform powers your entire commerce stack.

  • What is profit-based bidding?

    Profit-based bidding optimizes each campaign against profit per order instead of revenue or ROAS. See how profit-based bidding explained helps you maximize ad profitability.

  • How does POAS tracking work?

    A store-hosted pixel records ad clicks, respects consent, and ties them to real orders so POAS is accurate. Browse the ad platform integrations Profit Bid can send profit signals to.

  • Which store platforms are supported?

    Profit Bid is a profitability platform for every major store — see the supported store platforms to check that yours is covered before you start.

  • What does it cost and does it work?

    Plans scale with your orders — see pricing plans or start a free trial. Read merchant reviews from stores already bidding on profit.