Changelog

Product and content updates for Profit Bid — current version 2026.08.04.

  1. Expanded free ad calculators & feed validator

    • New /tools calculators: ROAS, CPC, CPA, max CPC, ad profit, MER, ACoS, TACoS, contribution margin, Google Ads ROI, CTR
    • Client-side Google Shopping / Merchant Center feed validator (paste or local file — no upload)
    • Hub grouped into Calculators / Validators / Checklists with keyword-focused SEO titles and FAQ schema
  2. Free tools hub & more alternatives

    • Dedicated /tools hub: POAS calculator, break-even ROAS calculator, COGS / A/C/X / weekly review checklists
    • Lifetimely and Polar Analytics alternative + vs comparison pages
    • Learn break-even guide embeds the interactive calculator; nav/footer point at /tools
  3. SEO & trust foundations

    • Organization sameAs profiles and Find-us footer links for entity corroboration
    • Named author bylines on Learn guides with honest published/updated dates
    • Illustrative framing for case-study scenarios (no self-serving review schema)
    • Platform and integration landings cross-linked to Learn guides and case studies
  4. Alternatives & comparison content

    • Competitor alternative pages for Triple Whale, ProfitMetrics, Hyros, and Northbeam
    • Feature and pricing comparison matrices for POAS-focused evaluation
  5. Learn glossary expansion

    • Expanded DefinedTerm glossary for ecommerce ad metrics (ROAS, ACoS, TACoS, MER, and more)
    • Additional platform and tactics guides in the Learn hub
  6. POAS Learn hub launch

    • Core educational guides on POAS vs ROAS, profit bidding, and store/ad platform playbooks
    • Store platform and ad integration landing pages with structured data