POAS & ecommerce advertising terms
Clear definitions for POAS, ROAS, COGS, MER, and related metrics — built for merchants and agencies optimizing on profit, not vanity revenue.
All guides
- Glossary
What is POAS?
POAS (Profit on Ad Spend) measures gross profit per ad dollar — not revenue. Learn the formula, benchmarks, and why POAS beats ROAS for ecommerce bidding.
- Glossary
What is ROAS?
ROAS measures ad revenue per dollar spent. Learn the ROAS formula, limits for ecommerce, and when to pair ROAS with POAS for profit-first advertising.
- Strategy
What is profit bidding?
Profit bidding (profit based bidding) means ad platforms optimize on gross profit, not revenue. Learn margin-based Smart Bidding, POAS signals, and how Profit Bid automates it for Google Ads and Meta.
- Glossary
What is COGS for ads?
COGS for ads is the product cost attributed to ad-driven orders. Learn how to source, validate, and use COGS in POAS and profit bidding.
- Glossary
What is MER vs POAS?
MER (Marketing Efficiency Ratio) measures total revenue vs total marketing spend. Learn how MER differs from POAS and when to use each metric.
Apply these concepts — start tracking POAS
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.03 per extra order
For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.025 per extra order
For teams running multiple stores with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.02 per extra order
For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.015 per extra order
14-day free trial available — start free · full pricing details