See POAS vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity ROAS.
Repeat vs one-time customers
- One-time buyers62%
- Repeat buyers38%
The repeat slice carries most lifetime profit — growing it a few points reshapes what you can spend to acquire.
Track POAS automatically from your store — upload profit conversions and scale winners with A/C/X labels.
How RPR powers LTV
A store where 20% of customers reorder has a very different LTV from one where 45% do. Repeat orders add profit with little to no new acquisition cost.
That extra lifetime profit is exactly what justifies bidding more aggressively to win the first order.
Improving repeat purchase rate
Levers that lift RPR:
- Post-purchase flows and replenishment reminders.
- Subscriptions for consumables.
- Loyalty incentives and bundles.
- Retargeting existing customers with high-margin cross-sells.
Frequently asked questions
Common questions about this topic — tap to read answers.
How is RPR different from retention rate?
RPR counts customers who bought again at all; retention rate usually measures repeat behavior within a defined period or cohort.
Does RPR affect acquisition budget?
Yes. A higher RPR raises LTV, which raises the CAC you can profitably pay to acquire new customers.
