Real merchants, real profit growth

See how ecommerce brands switched from ROAS-only reporting to POAS-driven bidding — and what changed in 90 days.

POAS (account avg): 104%
From ROAS vanity to POAS profit in 90 days
A mid-size WooCommerce brand was scaling Google Ads on 380% ROAS while net margin collapsed on free-shipping promos. Profit Bid exposed the gap and rebuilt bidding around POAS.
Google Ads CPA: €29.5
28% lower CPA with profit-weighted Smart Bidding
A Shopify subscription-adjacent brand relied on blended ROAS. Profit Bid tied Google Ads to SKU-level margin and stopped over-indexing on trial kits.
Client onboarding: 4 days
One POAS playbook across six PrestaShop stores
An EU agency replaced per-client spreadsheets with Profit Bid licenses, Stripe Connect commissions, and standardized A/C/X labeling for Google Ads.
POAS (Search): 92%
When ROAS lied about B2B contract prices
List-price ROAS masked negative contribution on key accounts. Profit Bid mapped customer-group net prices into POAS for Google Ads Search campaigns.
Shopping POAS: 101%
8,000 SKUs, one POAS label system
Manual Shopping groups couldn't keep pace with catalog churn. Profit Bid automated A/C/X labels from POAS and cut wasted Shopping spend 34%.

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