Blended POAS
119%161%
+42 ptsIllustrative scenario — composite example based on common ecommerce patterns, not a named customer case study.
DTC vs marketplace, judged on real profit
A fashion brand ran Shopify DTC and Amazon in parallel. Marketplace fees and ad models made channel comparison murky until profit was unified across both.
The challenge
Amazon showed strong ACoS but referral and FBA fees ate margin. DTC had higher CAC but far better contribution per order. Without a unified profit view, budget split was based on gut feel, not margin.
Approach
- Unified profit across Shopify and Amazon net of all fees.
- Computed POAS per channel on true contribution margin.
- Compared DTC acquisition profit vs marketplace profit.
- Reallocated budget toward the higher-profit channel by SKU.
- Kept marketplace for discovery, DTC for margin and LTV.
Performance
Profit BidProfit mix by channel
- Blended POAS161%+42 pts
- DTC profit share63%Margin-led shift
- Amazon fee leakageQuantifiedNetted into POAS
Results
DTC profit share
44%63%
Margin-led shiftAmazon fee leakage
HiddenQuantified
Netted into POASGross profit/mo
$52k$79k
Reallocation“Amazon's ACoS looked great until we netted the fees. Unified POAS finally told us which channel actually made money.”
Stack
ShopifyAmazonGoogle Ads + Amazon AdsProfit Bid Growth
Pricing
Run this playbook on your store — choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
StarterChoose Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.03 per extra order
Most popular
Growth$39/ month
$59For brands that need a second store — same platform or mixed
- Up to 2 connected stores (any mix, including same type)
- 1,500 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.025 per extra order
ProChoose Pro
$79/ month
$119For multi-store teams with advanced Google Ads
- Up to 4 connected stores (any mix, including same type)
- 5,000 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.02 per extra order
ScaleChoose Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (any mix, including same type)
- 15,000 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.015 per extra order
14-day free trial available — start free · full pricing details