POAS (account avg)
62%104%
+42 pts
From ROAS vanity to POAS profit in 90 days
A mid-size WooCommerce brand was scaling Google Ads on 380% ROAS while net margin collapsed on free-shipping promos. Profit Bid exposed the gap and rebuilt bidding around POAS.
The challenge
The marketing team hit revenue targets but CFO flagged declining contribution margin. Bestsellers with heavy discounts showed strong ROAS. Long-tail accessories with healthy margin were under-funded. Manual spreadsheets couldn't keep up with 2,400 SKUs.
Approach
- Connected WooCommerce via Profit Bid plugin with order, refund, and COGS sync.
- Mapped shipping subsidies and payment fees into per-order gross profit.
- Switched Google Ads conversion upload from revenue to POAS-weighted values.
- Deployed A/C/X labels — scaled A products in dedicated Shopping campaigns.
- Used Conservative preset auto-optimization for tROAS during promo weeks.
Performance
Profit BidPOAS trajectory — 90 days
- POAS (account avg)104%+42 pts
- ROAS (reporting)312%Revenue ROAS down slightly while profit up
- Wasted ad spend€6k/moX-label exclusions
Results
ROAS (reporting)
340%312%
Revenue ROAS down slightly while profit up
Wasted ad spend
€18k/mo€6k/mo
X-label exclusions
Time on reporting
12 hrs/wk2 hrs/wk
Automated dashboards
“We finally stopped celebrating ROAS on products that lost money after shipping. POAS changed how merchandising and ads sit in the same meeting.”
Stack
WooCommerceGoogle Ads Shopping + PMaxProfit Bid Pro
Pricing
Get similar results — choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.03 per extra order
Most popularGrowth
$39/ month
$59For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.025 per extra order
Pro
$79/ month
$119For teams running multiple stores with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.02 per extra order
Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.015 per extra order
14-day free trial available — start free · full pricing details