Google Ads CPA
€41€29.5
-28%Illustrative scenario — composite example based on common ecommerce patterns, not a named customer case study.
28% lower CPA with profit-weighted Smart Bidding
A Shopify subscription-adjacent brand relied on blended ROAS. Profit Bid tied Google Ads to SKU-level margin and stopped over-indexing on trial kits.
The challenge
Customer acquisition cost rose 35% YoY while MER looked stable. Trial SKUs drove inflated ROAS. Repeat-purchase products with better LTV had thin front-end margin that POAS made visible immediately.
Approach
- Shopify OAuth connect with nightly order sync and refund retractions.
- Configured COGS for bundles and intro offers separately from refill SKUs.
- Enabled POAS upload to primary Purchase conversion action.
- Turned on Enhanced Conversions with CMP-approved consent paths.
- Accepted Proby AI recommendations for budget shifts toward A-label ad groups.
Performance
Profit BidPOAS trajectory — 60 days
- Google Ads CPA€29.5-28%
- POAS on Search118%Above breakeven target
- ROAS (Google UI)390%Stable revenue, better margin
Results
POAS on Search
71%118%
Above breakeven targetROAS (Google UI)
420%390%
Stable revenue, better marginRefund-adjusted conv.
ManualAutomatic
Retractions enabled“Our agency used to send ROAS screenshots. Now we review POAS and label mix every Monday — it's the first time finance trusted paid media numbers.”
Stack
ShopifyGoogle AdsProfit Bid Growth → Pro upgrade
Pricing
Run this playbook on your store — choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
StarterChoose Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.03 per extra order
Most popular
Growth$39/ month
$59For brands that need a second store — same platform or mixed
- Up to 2 connected stores (any mix, including same type)
- 1,500 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.025 per extra order
ProChoose Pro
$79/ month
$119For multi-store teams with advanced Google Ads
- Up to 4 connected stores (any mix, including same type)
- 5,000 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.02 per extra order
ScaleChoose Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (any mix, including same type)
- 15,000 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.015 per extra order
14-day free trial available — start free · full pricing details