POAS (Search)
44%92%
Net-price awareIllustrative scenario — composite example based on common ecommerce patterns, not a named customer case study.
When ROAS lied about B2B contract prices
List-price ROAS masked negative contribution on key accounts. Profit Bid mapped customer-group net prices into POAS for Google Ads Search campaigns.
The challenge
Sales teams negotiated discounts invisible to the marketing team's ROAS reports. Google Ads scaled keywords driving high-revenue, low-net orders.
Approach
- Connected Shopware 6 with customer group and rule-based price sync.
- Imported net COGS per SKU family. Applied group-specific adjustments.
- Segmented conversion upload by landing page / account type where possible.
- Paused X-label keywords with POAS < 40% despite strong ROAS.
- Aligned sales and marketing on shared POAS dashboard weekly.
Performance
Profit BidPOAS trajectory — 120 days
- POAS (Search)92%Net-price aware
- ROAS470%Expected trade-off
- Unprofitable keywords11%After X-label cuts
Results
ROAS
510%470%
Expected trade-offUnprofitable keywords
38%11%
After X-label cutsSales-marketing meetings
QuarterlyWeekly
Shared POAS KPI“ROAS was flattering our Search campaigns. POAS with Shopware net prices is the first metric both teams believe.”
Stack
Shopware 6Google Ads SearchProfit Bid Pro
Pricing
Run this playbook on your store — choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
StarterChoose Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.03 per extra order
Most popular
Growth$39/ month
$59For brands that need a second store — same platform or mixed
- Up to 2 connected stores (any mix, including same type)
- 1,500 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.025 per extra order
ProChoose Pro
$79/ month
$119For multi-store teams with advanced Google Ads
- Up to 4 connected stores (any mix, including same type)
- 5,000 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.02 per extra order
ScaleChoose Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (any mix, including same type)
- 15,000 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.015 per extra order
14-day free trial available — start free · full pricing details