POAS (Search)
44%92%
Net-price aware
When ROAS lied about B2B contract prices
List-price ROAS masked negative contribution on key accounts. Profit Bid mapped customer-group net prices into POAS for Google Ads Search campaigns.
The challenge
Sales teams negotiated discounts invisible to the marketing team's ROAS reports. Google Ads scaled keywords driving high-revenue, low-net orders.
Approach
- Connected Shopware 6 with customer group and rule-based price sync.
- Imported net COGS per SKU family. Applied group-specific adjustments.
- Segmented conversion upload by landing page / account type where possible.
- Paused X-label keywords with POAS < 40% despite strong ROAS.
- Aligned sales and marketing on shared POAS dashboard weekly.
Performance
Profit BidPOAS trajectory — 120 days
- POAS (Search)92%Net-price aware
- ROAS470%Expected trade-off
- Unprofitable keywords11%After X-label cuts
Results
ROAS
510%470%
Expected trade-off
Unprofitable keywords
38%11%
After X-label cuts
Sales-marketing meetings
QuarterlyWeekly
Shared POAS KPI
“ROAS was flattering our Search campaigns. POAS with Shopware net prices is the first metric both teams believe.”
Stack
Shopware 6Google Ads SearchProfit Bid Pro
Pricing
Get similar results — choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.03 per extra order
Most popularGrowth
$39/ month
$59For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.025 per extra order
Pro
$79/ month
$119For teams running multiple stores with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.02 per extra order
Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.015 per extra order
14-day free trial available — start free · full pricing details