An EU agency replaced per-client spreadsheets with Profit Bid licenses, Stripe Connect commissions, and standardized A/C/X labeling for Google Ads.
Store
PrestaShop
Ads
Google Ads
Duration
6 months
The challenge
Each PrestaShop client used different COGS sources and VAT rules. Reporting ROAS was easy. Proving profit impact to clients was not. Onboarding a new store took 3 weeks of manual work.
Approach
Enrolled in Profit Bid agency program with client license provisioning.
Standardized COGS templates per vertical (fashion, home, electronics).
Rolled out POAS conversion upload and label sync on all six stores.
Shared Conservative preset for clients with thin margin during sales.
Monthly POAS + ROAS PDF summaries from agency dashboard.
Performance
POAS trajectory — 6 months
Profit Bid
POASROAS (revenue)
Client onboarding4 days
Templated setup
Avg client POAS96%
Portfolio-wide
Agency commissionRecurring
Stripe Connect payouts
Results
Client onboarding
21 days→4 days
Templated setup
Avg client POAS
58%→96%
Portfolio-wide
Agency commission
—→Recurring
Stripe Connect payouts
Client churn (ads)
2 lost/yr→0
Profit transparency
“POAS gave us a story beyond ROAS slides. Clients renew because they see margin, not just revenue attributed to ads.”