Profit BidProfit Bid

8,000 SKUs, one POAS label system

Manual Shopping groups couldn't keep pace with catalog churn. Profit Bid automated A/C/X labels from POAS and cut wasted Shopping spend 34%.

Store
OpenCart
Ads
Google Ads Shopping
Duration
75 days

The challenge

Google Shopping ROAS looked strong at 290% but returns on heavy items destroyed margin. Merchandisers updated COGS monthly. Ads ran on stale data.

Approach

  1. OpenCart extension sync with daily order and catalog refresh.
  2. Bulk COGS import for top 500 SKUs. Default margin rules for tail.
  3. Enabled automatic A/C/X label sync to Merchant Center custom labels.
  4. Split Shopping campaigns: A-scale, C-test, X-excluded.
  5. Monitored ROAS vs POAS divergence report each week.
Performance

POAS trajectory — 75 days

Profit Bid
  • Shopping POAS101%
    Breakeven = 85%
  • ROAS265%
    Quality over volume
  • Wasted spend12%
    X exclusions

Results

Shopping POAS

55%101%

Breakeven = 85%

ROAS

290%265%

Quality over volume

Wasted spend

34% of budget12%

X exclusions

Label refresh

Manual/monthlyDaily/auto

Catalog churn handled

We couldn't label 8,000 products by hand. POAS-driven A/C/X finally made Shopping manageable.

Maria S., Ecommerce manager, OpenCart store
Pricing

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