Profit on Ad Spend (account avg)
62%104%
+42 ptsIllustrative scenario — composite example based on common ecommerce patterns, not a named customer case study.
From Return on Ad Spend vanity to Profit on Ad Spend profit in 90 days
A mid-size WooCommerce brand was scaling Google Ads on 380% Return on Ad Spend while net margin collapsed on free-shipping promos. Profit Bid exposed the gap and rebuilt bidding around Profit on Ad Spend.
The challenge
The marketing team hit revenue targets but CFO flagged declining contribution margin. Bestsellers with heavy discounts showed strong Return on Ad Spend. Long-tail accessories with healthy margin were under-funded. Manual spreadsheets couldn't keep up with 2,400 SKUs.
Approach
- Connected WooCommerce via Profit Bid plugin with order, refund, and COGS sync.
- Mapped shipping subsidies and payment fees into per-order gross profit.
- Switched Google Ads conversion upload from revenue to Profit on Ad Spend-weighted values.
- Deployed A/C/X labels — scaled A products in dedicated Shopping campaigns.
- Used Conservative preset auto-optimization for target return on ad spend during promo weeks.
Performance
Profit BidProfit on Ad Spend trajectory — 90 days
- Profit on Ad Spend (account avg)104%+42 pts
- Return on Ad Spend (reporting)312%Revenue Return on Ad Spend down slightly while profit up
- Wasted ad spend€6k/moX-label exclusions
Results
Return on Ad Spend (reporting)
340%312%
Revenue Return on Ad Spend down slightly while profit upWasted ad spend
€18k/mo€6k/mo
X-label exclusionsTime on reporting
12 hrs/wk2 hrs/wk
Automated dashboards“We finally stopped celebrating Return on Ad Spend on products that lost money after shipping. Profit on Ad Spend changed how merchandising and ads sit in the same meeting.”
Stack
WooCommerceGoogle Ads Shopping + PMaxProfit Bid Pro
Pricing
Run this playbook on your store — choose your plan
Select a plan and continue to secure checkout — Profit on Ad Spend conversion upload included on every tier.
Choose your plan
StarterChoose Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Profit on Ad Spend conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- GMC Price Insights
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro & Extended
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.03 per extra order
Most popular
Growth$39/ month
$59For brands that need a second store — same platform or mixed
- Up to 2 connected stores (any mix, including same type)
- 1,500 orders / month included
- Profit on Ad Spend conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- GMC Price Insights
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro & Extended
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.025 per extra order
ProChoose Pro
$79/ month
$119For multi-store teams with advanced Google Ads
- Up to 4 connected stores (any mix, including same type)
- 5,000 orders / month included
- Profit on Ad Spend conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- GMC Price Insights
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro & Extended
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent Profit on Ad Spend optimization
- Unlimited ad platforms
- $0.02 per extra order
ScaleChoose Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (any mix, including same type)
- 15,000 orders / month included
- Profit on Ad Spend conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- GMC Price Insights
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro & Extended
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent Profit on Ad Spend optimization
- Unlimited ad platforms
- $0.015 per extra order
14-day free trial available — start free · full pricing details