Free calculator
Profit on Ad Spend calculator
Enter revenue, ad spend, and average margin to see Profit on Ad Spend, Return on Ad Spend, and net profit after ads — before you change a single bid.
How this Profit on Ad Spend calculator works
Profit on Ad Spend (profit on ad spend) = gross profit ÷ ad spend. Gross profit here is revenue × average margin %. When Profit on Ad Spend is at or above 1.0, ad spend is covered by gross profit at the margin you entered.
Return on Ad Spend only looks at revenue. Two campaigns with the same Return on Ad Spend can have very different Profit on Ad Spend if one sells thin-margin SKUs and the other sells high-margin products.
- Profit on Ad Spend ≥ 1 → ads cover gross profit at this margin.
- Profit on Ad Spend < 1 → you are buying revenue that loses money after cost of goods.
- Use product-level margins in Profit Bid for live bidding — not one blended store average.
From calculator to live bidding
A blended calculator is a diagnosis tool. Smart Bidding needs order-level profit values and catalog labels so Google and Meta learn which SKUs actually make money.
Frequently asked questions
What is a good Profit on Ad Spend?
Break-even Profit on Ad Spend is 1.0 (100%). Most brands target above break-even — often 1.2–2.0 — to cover fixed costs and desired profit. See the break-even Return on Ad Spend tool for margin-band floors.
Is Profit on Ad Spend the same as Return on Ad Spend?
No. Return on Ad Spend = revenue ÷ ad spend. Profit on Ad Spend = gross profit ÷ ad spend. High Return on Ad Spend with low margin can still lose money.
Can I use this for Google Ads target return on ad spend?
This tool estimates Profit on Ad Spend from averages. For Smart Bidding, upload profit-weighted conversion values from your store with Profit Bid.
Choose your plan
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Profit on Ad Spend conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- GMC Price Insights
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro & Extended
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.03 per extra order
$39/ month
$59For brands that need a second store — same platform or mixed
- Up to 2 connected stores (any mix, including same type)
- 1,500 orders / month included
- Profit on Ad Spend conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- GMC Price Insights
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro & Extended
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.025 per extra order
$79/ month
$119For multi-store teams with advanced Google Ads
- Up to 4 connected stores (any mix, including same type)
- 5,000 orders / month included
- Profit on Ad Spend conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- GMC Price Insights
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro & Extended
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent Profit on Ad Spend optimization
- Unlimited ad platforms
- $0.02 per extra order
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (any mix, including same type)
- 15,000 orders / month included
- Profit on Ad Spend conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- GMC Price Insights
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro & Extended
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent Profit on Ad Spend optimization
- Unlimited ad platforms
- $0.015 per extra order
14-day free trial available — start free · full pricing details