Grow profit, not just revenue

Profit Bid connects your store to Google Ads with real profit data — POAS bidding, smart labels, and automation that scales winners.

In progress

Active
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POASProfit-based bidding
A/C/XSmart product labels
24/7Auto optimization
100%Campaign automation

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Scale with confidence. Connect your store once — Profit Bid syncs COGS, fees, and VAT into every SKU, then pushes real POAS targets to Google Ads so you scale winners, not revenue illusions.

10M+
orders analyzed for profit monthly
50ms
average Google Ads sync time
99.99%
platform uptime

One integration. Every platform gets better data.

12 supported platforms. Connect once. Profit signals flow automatically.

E-commerce platforms

WooCommerce
Shopify
BigCommerce
PrestaShop
Shopware
OpenCart

Ad platforms

Google Ads
Meta Ads
TikTok Ads
Microsoft Ads
Pinterest Ads
Amazon Ads

First-party tracking

Every click captured. Every conversion matched.

Profit Bid runs a store-hosted tracking pixel that saves click IDs on your domain, respects consent, and attaches them to orders — so Google Ads optimizes on profit, not guesswork.

No third-party tag manager required — one lightweight script on your domain.
Captures gclid, gbraid, and wbraid before cookies expire or tabs close.
Consent choices sync into every order so Google Ads gets granted/denied signals.

See how tracking works

Click capture pipeline

Pixel active

Ad click
Visitor lands with gclid / gbraid
?gclid=EAIaIQob…
First-party pixel
pb-store.js captures click ID
wtrk_gclid
Consent
Built-in CMP sets marketing flags
wtrk_ad_user_data
Order match
Click note on checkout
ProfitBid: gclid=…
Conversion
POAS-aware upload to Google Ads

1st-party
Store-hosted script
GDPR
Built-in CMP
6+
Store platforms
Live
Consent audit log

Connect

Store profit data

Calculate

COGS, fees & VAT

Optimize

POAS bidding rules

Activate

Google Ads sync

Delivering to

GoogleActive
MetaActive
TikTokIn progress
MicrosoftActive
PinterestActive
AmazonIn progress

124%
+12%
Avg. POAS index
2.4M
stable
Orders / month
$482K
+18%
Profit lift

Capture

gclid · gbraid · fbclid

Session

PBID · 90-day lookback

Match

Order + consent link

Credit

Upload & POAS reports

Signals captured

gclidGoogle click
gbraidiOS web-to-app
wbraidWeb-to-app
fbclidMeta click
pbidProfit Bid session

Upload to ads

Last clickActive
First clickActive
GoogleActive
MetaActive
TikTokIn progress
MicrosoftActive

POAS report strategies

Last clickActive
First clickActive
First vs LastActive
LinearActive
PositionActive
OverlapActive
AssistedActive
CustomActive

90d
lookback
Session window
2
upload
Upload models
8
reports
POAS report models

Each order sends one click ID to every connected ads platform — Google, Meta, TikTok, Microsoft, Pinterest, Amazon, and more. POAS reports can compare last click, first click, and multi-touch models without changing conversion uploads unless you switch the upload model in store settings.

How it works

From store data to profitable ads

Connect profit data
Sync Shopify or WooCommerce with COGS, fees, and VAT baked into every SKU.
Optimize with POAS
Bid and budget rules driven by gross profit — not revenue alone.
Scale what works
A/C/X labels flow to Google Ads so winners scale and losers pause automatically.

Meet Proby, our smart bidding agent

AI Agent

Autonomous optimization for Google Ads campaigns

Profit Bid's AI Agent monitors Shopping and PMax campaigns using real profit data — POAS, impression share, and product performance. Approve each suggestion or auto-apply safe rule-based changes.

POAS-driven decisions
Tracks 7-day profit, spend, and conversions for each campaign — then adjusts target POAS and daily budgets when performance drifts from your goal.
Your rules, your pace
Toggle the agent per Shopping or PMax campaign. Choose ask-before approval or auto-apply safe rule-based changes — you stay in control.

The challenge

Ads are hard to manage — and revenue is not profit

No real profit view
ROAS looks good while COGS, shipping, fees and VAT eat your margin.
Wasted spend
The same bids on winners and losers drain budget on unprofitable SKUs.
Too much manual work
Bids, budgets and labels need constant attention most teams do not have.

The solution

Profit Bid automates Google Ads for real profitability

Connect your store, track net profit with POAS, and let automation scale what works.

Auto campaign setup for Shopping & PMax
Budget and bid rules driven by POAS
Profit tracking after costs and VAT
A/C/X labels synced to Google Ads

Profit on Ad Spend

POAS = Profit ÷ Ad Spend

Optimize for profit, not revenue alone.

Features

Everything you need to grow profitably

POAS dashboard
Real-time profit, trends and channel clarity in one place.
A/C/X labeling
Winners, borderline and losers — labeled automatically from performance.
Conversion upload
Send profit data to Google so bidding optimizes for margin.
Product analytics
POAS, cost and profit per SKU — see what to scale or cut.
Feed & COGS
Merchant feeds and cost of goods built into profit math.
Quick setup
Connect Shopify or WooCommerce and go live in minutes.

Smart labels

Know your A, C and X products instantly

WinnersPOAS > 100%Scale
BorderlinePOAS 50–100%Optimize
LosersPOAS < 50%Exclude

Getting started

Up and running in minutes

Create account
Sign up and set up your workspace.
Connect store
Link Shopify or WooCommerce and Google Ads.
Enable automation
Turn on POAS rules and product labeling.
Watch it work
Profit Bid optimizes while you run the store.

Ready to bid on profit?

Start free — connect your store and see POAS in action within minutes.

Start free

What is POAS^®?

POAS is a marketing KPI calculated by dividing Gross Profit by Ad Spend.

This ensures break-even is always 1, so you know exactly how much profit you make on each $1 spent on ads. Decisions get a lot easier.

ROAS

Revenue

on ad spend

Revenue
Discounts
Cost of goods
Shipping cost
Payment cost
Packaging and handling

Revenue / Ad spend

Based on revenue
Not transparent
Does not include expenses
Break-even is variable

POAS

Profit

on ad spend

Revenue
Discounts
Cost of goods
Shipping cost
Payment cost
Packaging and handling

Gross profit / Ad spend

Based on gross profit
Break-even is always 1
Includes all expenses
100% transparent

POAS Calculator

See when ads are burning profit on your store

POAS = Gross profit ÷ Ad spend. Gross profit = Revenue × Average margin (%).

Revenue

Ad Spend

Average Margin (%)

Gross profit

$300.00

POAS

0.86

ROAS

2.86

Net profit (after ad spend)

$-50.00

POAS is below 1 — ad spend exceeds gross profit. Optimize with product-level POAS on Profit Bid.

Fix this with Profit Bid

Grow profit, not just revenue

Featured on

One integration. Every platform gets better data.

E-commerce platforms

Ad platforms

Every click captured. Every conversion matched.

Choose your plan

From store data to profitable ads

Connect profit data

Optimize with POAS

Scale what works

Autonomous optimization for Google Ads campaigns

POAS-driven decisions

Your rules, your pace

Ads are hard to manage — and revenue is not profit

No real profit view

Wasted spend

Too much manual work

Profit Bid automates Google Ads for real profitability

Everything you need to grow profitably

POAS dashboard

A/C/X labeling

Conversion upload

Product analytics

Feed & COGS

Quick setup

Know your A, C and X products instantly

Up and running in minutes

Create account

Connect store

Enable automation

Watch it work

Ready to bid on profit?

What is POAS®?

Revenue

Profit

See when ads are burning profit on your store

Every click captured. Every conversion matched.

Choose your plan

From store data to profitable ads

Connect profit data

Optimize with POAS

Scale what works

Autonomous optimization for Google Ads campaigns

POAS-driven decisions

Your rules, your pace

Ads are hard to manage — and revenue is not profit

No real profit view

Wasted spend

Too much manual work

Profit Bid automates Google Ads for real profitability

Everything you need to grow profitably

POAS dashboard

A/C/X labeling

Conversion upload

Product analytics

Feed & COGS

Quick setup

Know your A, C and X products instantly

Up and running in minutes

Create account

Connect store

Enable automation

Watch it work

Ready to bid on profit?

What is POAS®?

Revenue

Profit

See when ads are burning profit on your store

What is POAS^®?

What is POAS^®?