ROAS
Revenue ÷ Ad spend
Merchant Center feeds power Shopping and Performance Max. Without margin signals, Google prefers high-revenue or discounted heroes that can destroy contribution margin.
Profit-first optimization for Google Merchant Center
Sync A/C/X product labels from store POAS into Google Merchant Center so Shopping and Performance Max scale margin winners — not just high-revenue SKUs.
- Labels
- A/C/X custom labels
- Feed
- Merchant Center sync
- Shopping
- Listing group control
- POAS
- Margin-aware SKUs
Metrics
Your feed decides what Smart Bidding can scale
POAS
Gross profit ÷ Ad spend
Profit Bid maps live POAS tiers to custom_label fields in Merchant Center — exclude X products, prioritize A products, and keep Shopping spend on profitable inventory.
- A/C/X labels refreshed from store order economics.
- Works with existing Merchant Center / Shopping feeds.
- Pairs with Google Ads POAS conversion upload for a full loop.
- Refunds and COGS changes restate which SKUs stay in A vs X.
Analytics
Google Merchant Center labels driven by store POAS
Map A/C/X profitability tiers into Merchant Center custom labels so Shopping and Performance Max only scale SKUs that protect contribution margin.
- Google Merchant Center POAS
- Shopping custom labels
- Performance Max feed labels
- A/C/X product labels
- Merchant Center profit bidding
Shopping waste after X-label exclusions
Indexed spend- Spend on sub-breakeven SKUs
- Spend on A-label SKUs
Excluding X-label products from broad Shopping/PMax typically reallocates budget toward A-label margin winners.
Catalog share by POAS label
- A — scale28%
- C — caution47%
- X — exclude25%
Labels refresh from live store POAS — not a one-time margin spreadsheet.
Enable Merchant Center label sync, then pair with Google Ads POAS conversion upload.
Capabilities
Built for profit-first advertising
A/C/X custom labels
Push POAS performance tiers into custom_label_0–4 for listing groups and exclusions.
Feed-aware Shopping control
Scale A products and isolate C products without rewriting the entire catalog.
Pairs with Google Ads POAS
Labels decide eligible inventory; profit conversion values train Smart Bidding.
Multi-store feeds
Map each store’s Merchant Center feed from one Profit Bid workspace.
Refund-aware restatement
When returns land, SKU POAS and labels update so you stop funding bleeders.
Agency-ready
Per-client feed label strategies without spreadsheet handoffs.
Workflow
Connect Merchant Center labels to store profit
- 01
Connect your store
Sync products, COGS, and orders into Profit Bid.
- 02
Link Google Ads
Authorize Google Ads and confirm Merchant Center linkage.
- 03
Enable label sync
Turn on A/C/X custom label sync for your feed.
- 04
Segment campaigns
Build Shopping/PMax listing groups on A vs C vs X.
- 05
Upload POAS values
Enable profit conversion upload so bids match feed strategy.
Supported ecommerce stores
Google Merchant Center labels work best alongside Google Ads POAS upload — feed eligibility plus conversion value.
View all store platforms →Common questions
Do I need a new Merchant Center account?
No. Profit Bid syncs labels into your existing Merchant Center / Shopping feed setup.
Which custom_label fields are used?
Configurable A/C/X mapping into custom_label fields used by Shopping and Performance Max.
Is this separate from Google Ads?
It is the feed/label half of the Google stack. Use the Google Ads integration for conversion upload and bidding.
More answers on our FAQ page.
Pricing
Choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
StarterChoose Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited ad platforms
- $0.03 per extra order
Most popular
Growth$39/ month
$59For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited ad platforms
- $0.025 per extra order
ProChoose Pro
$79/ month
$119For multi-store teams with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.02 per extra order
ScaleChoose Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.015 per extra order
14-day free trial available — start free · full pricing details
Ready to bid on profit?
Connect your store, upload POAS conversions, and see ROAS vs POAS in one workspace.