Conversion values: revenue vs profit
Google Ads does not compute POAS natively — it maximizes conversion value within your targets. Profit Bid calculates order profit and sends that as the value, so a $200 order with $30 margin registers as $30, not $200.
POAS by campaign type
Different Google campaign types use POAS differently — but all depend on accurate values.
- Shopping / PMax: SKU-level values + A/C/X labels for assortment control.
- Search tROAS: brand vs non-brand may need different POAS floors.
- Demand Gen / Video: longer lag — ensure attribution windows match LTV logic.
Verify POAS upload is working
Check Google Ads → Goals → Conversions → value columns. Compare sample orders in Profit Bid to uploaded values. Mismatches usually trace to missing COGS or refund timing.
Frequently asked questions
Common questions about this topic — tap to read answers.
Will POAS upload reset Smart Bidding learning?
Changing value scale can cause a short re-learning period. Migrate during stable spend weeks and avoid simultaneous campaign restructures.
