Target ROAS is only as smart as your conversion values. Here is how to make Smart Bidding optimize gross profit instead of vanity revenue.
· 8 min read
01
Migrating from revenue to POAS values
Do not change campaign structure and value definition the same day. Week 1: enable POAS upload alongside monitoring. Week 2: adjust tROAS targets downward (values are smaller numerically). Week 3: prune SKUs with chronic sub-breakeven POAS.
02
Performance Max and POAS
PMax lacks granular levers — feed labels and honest conversion values are your main profit controls. Strong POAS data on top SKUs prevents the algorithm from over-indexing on discounted heroes.
Frequently asked questions
Common questions about this topic — tap to read answers.
What tROAS should I set with POAS values?
Start near your historical POAS average minus 10–15% while learning stabilizes, then tighten toward target POAS bands.
