Breakeven and scale POAS
Below 100% POAS, ad-attributed gross profit does not cover ad spend. Between 100–150%, you fund ads and some variable ops. Above 150–200%, you have room to push budget unless constrained by stock or cash.
POAS targets by product category
Adjust targets by margin and intent — not one account-wide number.
- Consumables / replenishment: lower POAS floor if repeat is strong.
- Fashion / trend: higher POAS floor — returns and shipping hurt margin.
- Bundles: calculate POAS on bundle profit, not headline SKU ROAS.
- Marketplaces: include all fees before setting POAS targets.
Frequently asked questions
Common questions about this topic — tap to read answers.
Should POAS targets match tROAS targets numerically?
Only if conversion values are profit-based. A 150% tROAS on revenue values is not the same as 150% POAS.
