ROAS
Revenue ÷ Ad spend
Meta Ads Manager reports ROAS from purchase value. Catalog and Advantage+ shopping campaigns push volume on hero products and clearance alike when value equals cart total.
Profit-first optimization for Meta Ads
Send POAS-based conversion events from your store to Meta (Facebook & Instagram). Stop optimizing on purchase value alone — align Meta ROAS reporting with profit POAS from synced orders.
- CAPI
- Server-side events
- POAS
- Profit values
- Catalog
- SKU profit view
- Multi-store
- One workspace
Metrics
Meta Advantage+ needs margin-aware purchase values
POAS
Gross profit ÷ Ad spend
Profit Bid sends gross profit through Conversions API with browser deduplication — Meta’s value optimization learns which ad sets and SKUs actually contribute margin.
- Purchase events include profit value, not only revenue.
- Event match quality improves with order ID dedupe against Pixel.
- Catalog SKU view shows Meta-attributed POAS per product.
- Compare Meta POAS to Google in one Profit Bid workspace.
Analytics
Meta Ads POAS & Conversions API profit optimization
Send gross profit on Purchase events through Meta CAPI — align Facebook and Instagram ROAS reporting with ecommerce POAS from synced Shopify, WooCommerce, and catalog orders.
- Meta Ads POAS
- Facebook CAPI profit value
- Instagram Advantage+ shopping
- Purchase event optimization
- Catalog SKU margin
- Meta ROAS vs POAS
Meta Ads POAS trend vs reported ROAS
Index- Meta ROAS
- Store-synced POAS
Advantage+ shopping can inflate purchase value ROAS — POAS reveals which Meta ad sets actually grow contribution margin.
Meta ad spend by placement
- Feed & Explore42%
- Stories / Reels33%
- Advantage+ catalog19%
- Retargeting6%
Break down Meta POAS by placement to shift budget away from high-volume, low-margin creatives.
Event delivery: Pixel vs CAPI
- CAPI + profit value58%
- Browser Pixel dedupe32%
- Offline match10%
Keep Pixel for match rate — Profit Bid adds server-side POAS on Purchase for margin-aware delivery.
Pair Meta Business Manager with your store — map POAS on Purchase events and compare Meta ROAS to profit POAS weekly.
Capabilities
Built for profit-first advertising
Purchase events with profit value
Upload conversion amount based on gross profit, not only cart revenue.
Catalog SKU POAS
See which Meta-promoted SKUs contribute margin vs drain it.
Cross-channel view
Compare Meta ROAS with Google POAS in unified dashboards.
Consent-aware routing
Respect marketing consent flags from your CMP before sending events.
Refund adjustments
Align Meta learning when orders refund in your store.
Agency multi-client
Separate ad accounts per license with consolidated agency reporting.
Workflow
Connect Meta to synced store profit
- 01
Sync store orders
Connect store and sync orders with COGS.
- 02
Add Business Manager
Add Meta Business account and pixel / CAPI configuration.
- 03
Map profit on Purchase
Enable POAS value mapping on Purchase events.
- 04
Validate match quality
Validate event match quality in Meta Events Manager.
- 05
Scale by POAS
Compare Meta ROAS to POAS weekly. Shift budget to profit-positive ad sets.
Supported ecommerce stores
Meta pairs with any supported store platform — Shopify and WooCommerce are the most common starting points.
View all store platforms →Common questions
Does this replace Meta Pixel?
Profit Bid augments with server-side profit values. Keep your pixel/CAPI setup.
Advantage+ shopping?
POAS values help catalog sales campaigns prioritize margin, not just volume.
ROAS in Ads Manager?
Still visible — use POAS in Profit Bid to decide scaling.
More answers on our FAQ page.
Pricing
Choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.03 per extra order
Most popularGrowth
$39/ month
$59For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.025 per extra order
Pro
$79/ month
$119For teams running multiple stores with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.02 per extra order
Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.015 per extra order
14-day free trial available — start free · full pricing details
Ready to bid on profit?
Connect your store, upload POAS conversions, and see ROAS vs POAS in one workspace.