ROAS
Revenue ÷ Ad spend
Pinterest catalog ads scale entire feeds. Visually strong products with thin margin can consume budget while ROAS looks acceptable on holiday promos.
Profit-first optimization for Pinterest Ads
Pinterest Ads for ecommerce: POAS-weighted checkout events and catalog profit visibility. ROAS for pin performance. POAS for catalog bids and budget.
- Catalog
- Product POAS
- Checkout
- Profit events
- DTC
- Visual commerce
- Sync
- Store-linked
Metrics
Pins drive discovery — POAS picks profitable catalog SKUs
POAS
Gross profit ÷ Ad spend
Profit Bid sends checkout profit via Conversions API and maps catalog SKUs to A/C/X zones — increase bids on pins that lead to high-POAS products.
- Checkout event value = gross profit from synced orders.
- Longer attribution — wait 7–14 days before major budget moves.
- Seasonal promos: POAS catches discounted SKU margin collapse.
- Reuse label logic from Google where catalogs overlap.
Analytics
Pinterest Ads POAS for catalog & idea pin commerce
Track Pinterest catalog sales POAS — send profit conversion values for shopping pins, retargeting, and catalog feeds synced from Shopify and WooCommerce product data.
- Pinterest Ads POAS
- Pinterest catalog optimization
- Shopping pins profit ROAS
- Pinterest conversion API
- Catalog feed margin
- Visual search ecommerce
Pinterest POAS growth vs catalog ROAS
Index- Pinterest ROAS
- Catalog POAS
Pinterest catalog ads can over-index on aspirational products with thin margin — POAS highlights profitable pins.
Pinterest spend by campaign goal
- Catalog sales44%
- Retargeting28%
- Prospecting pins20%
- Brand awareness8%
Shift Pinterest budget toward catalog ad sets with POAS above your ecommerce target.
Pinterest order attribution path
- Direct catalog click48%
- Save → later purchase32%
- Cross-device assist20%
Profit Bid ties Pinterest-attributed orders back to store gross profit — not pin engagement alone.
Connect Pinterest Ads + product catalog — upload POAS values and optimize shopping pins on profit, not pin clicks.
Capabilities
Built for profit-first advertising
Checkout POAS events
Send profit-based conversion values to Pinterest Conversions API.
Catalog margin map
See which pins drive high-POAS SKUs vs impulse low-margin items.
Cross-platform labels
Reuse A/C/X logic from Google label engine where applicable.
Seasonal campaigns
POAS prevents holiday ROAS spikes on discounted SKUs.
Consent routing
Storefront CMP integration before Pinterest events fire.
Shopify & Woo focus
Most Pinterest merchants connect Shopify or WooCommerce first.
Workflow
Connect Pinterest catalog to POAS
- 01
Catalog COGS
Connect store. Verify catalog SKU COGS.
- 02
Tag + CAPI
Link Pinterest Ads and tag / CAPI.
- 03
Checkout profit
Enable POAS on checkout conversion.
- 04
Pin + SKU analysis
Analyze pin + product POAS after 14 days.
- 05
Bid on A labels
Increase bids on A-label products in catalog sales campaigns.
Supported ecommerce stores
Pinterest integrates with the same store connections as Google Ads — one POAS calculation, multiple ad platforms.
View all store platforms →Common questions
Idea ads vs catalog?
POAS upload focuses on conversion campaigns with purchase optimization.
ROAS in Pinterest?
Available natively — Profit Bid adds POAS for profit-aware scaling.
Feed required?
Catalog campaigns benefit from synced product COGS for POAS per SKU.
More answers on our FAQ page.
Pricing
Choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.03 per extra order
Most popularGrowth
$39/ month
$59For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.025 per extra order
Pro
$79/ month
$119For teams running multiple stores with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.02 per extra order
Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.015 per extra order
14-day free trial available — start free · full pricing details
Ready to bid on profit?
Connect your store, upload POAS conversions, and see ROAS vs POAS in one workspace.