Profit BidProfit Bid

Shopping feed POAS labels

Custom labels are the control surface for Shopping and PMax. Learn how Profit Bid assigns A/C/X labels from live POAS and pushes them to Merchant Center.

7 min read

How A/C/X rules work

Presets set POAS thresholds and minimum data requirements (spend, conversions). Products graduate between zones as performance changes.

Merchant Center sync

Profit Bid updates supplemental feeds or API-linked attributes so labels appear without manual spreadsheet exports.

Step-by-step

Follow these in order — each step builds on the previous one.

  1. 1

    Pick a labeling preset

    Choose balanced, aggressive, or conservative POAS thresholds.

  2. 2

    Connect Merchant Center

    Authorize feed access for label push.

  3. 3

    Create campaigns by label

    Hero campaigns for A. Test budgets for C. Exclusions for X.

  4. 4

    Monitor label drift

    Review SKUs moving from A to C — often early margin compression signal.

Frequently asked questions

Common questions about this topic — tap to read answers.

How often do labels refresh?

Typically daily after order sync. High-volume stores may see intraday updates on critical zones.

Can agencies use one label preset for all clients?

Start from a preset, then tune POAS targets per client margin profile.

Pricing

Apply this guide — pick your plan

Select a plan and continue to secure checkout — POAS conversion upload included on every tier.

14-day free trial available — start free · full pricing details