ROAS
Revenue ÷ Ad spend
Microsoft Advertising frequently delivers efficient CPAs and ROAS, especially on brand and high-intent search. Shopping can still over-index on low-margin bestsellers.
Profit-first optimization for Microsoft Ads
Microsoft Advertising (Bing) with POAS conversion values from your store. Complement Bing ROAS reporting with profit POAS for Search and Shopping campaigns.
- Bing
- Search + Shopping
- POAS
- Profit upload
- Import
- Google parity
- B2B
- Higher-intent traffic
Metrics
Bing ROAS is often strong — POAS confirms margin
POAS
Gross profit ÷ Ad spend
Profit Bid uploads the same profit-weighted conversions you use on Google to UET goals — compare Search vs Shopping POAS before mirroring Google budget splits.
- UET goals receive gross profit values from synced orders.
- Imported Google structure works. Values come from Profit Bid.
- Shopping product groups can respect A/C/X labels.
- Ideal for B2B and higher-AOV catalogs where fees matter.
Analytics
Microsoft Ads POAS for Bing Shopping & Search
Upload profit-weighted conversions to Microsoft Advertising — optimize Bing Shopping, Search, and Audience campaigns with POAS from WooCommerce, Shopify, and B2B ecommerce catalogs.
- Microsoft Ads POAS
- Bing Shopping profit bidding
- Microsoft Advertising conversion value
- Search ROAS vs POAS
- Bing feed optimization
- Microsoft UET profit upload
Microsoft Ads POAS vs ROAS (Search + Shopping)
Index- Microsoft ROAS
- POAS upload
Bing Shopping behaves like Google — high-ticket ROAS can mask supplier cost. POAS conversion values fix Smart Bidding inputs.
Microsoft Ads spend allocation
- Shopping campaigns40%
- Search (non-brand)32%
- Brand search18%
- Audience / MSAN10%
Compare POAS across Microsoft campaign types to prioritize profit-positive Bing traffic.
Conversion tracking mix
- UET profit value55%
- Standard revenue35%
- Offline import10%
Microsoft UET receives gross profit per order when POAS upload is enabled from your store sync.
Link Microsoft Advertising to Profit Bid — enable POAS offline conversions and optimize Bing Shopping on margin.
Capabilities
Built for profit-first advertising
POAS offline/online conversions
Upload profit-weighted conversions to Microsoft UET goals.
Shopping feed labels
Align product groups with A/C/X POAS tiers where configured.
Lower-funnel efficiency
Microsoft often delivers strong ROAS — POAS confirms margin contribution.
Import-friendly setup
Mirror Google structure. Profit Bid keeps values consistent cross-engine.
Consent & privacy
Same GDPR patterns as Google Enhanced Conversions.
Enterprise order volume
Scale plan for high sync volume across Bing campaigns.
Workflow
Connect Microsoft Ads to POAS pipeline
- 01
Sync COGS
Sync store orders and COGS.
- 02
Install UET
Connect Microsoft Ads account and UET tag.
- 03
Create profit goals
Configure POAS conversion goals.
- 04
Compare after learning
Compare Bing ROAS vs POAS after 2-week learning.
- 05
Cut low-POAS groups
Reallocate budget from high-ROAS/low-POAS ad groups.
Supported ecommerce stores
All six ecommerce platforms supported by Profit Bid can feed Microsoft Ads POAS conversions.
View all store platforms →Common questions
Google import campaigns?
POAS upload works on imported structure — values come from Profit Bid not Google.
LinkedIn overlap?
Microsoft Ads only in this integration. Focus is Bing search/shopping profit.
ROAS targets?
Set tROAS using POAS-informed conversion values as the signal.
More answers on our FAQ page.
Pricing
Choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.03 per extra order
Most popularGrowth
$39/ month
$59For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.025 per extra order
Pro
$79/ month
$119For teams running multiple stores with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.02 per extra order
Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.015 per extra order
14-day free trial available — start free · full pricing details
Ready to bid on profit?
Connect your store, upload POAS conversions, and see ROAS vs POAS in one workspace.