ROAS
Revenue ÷ Ad spend
Amazon ACOS and ad-attributed revenue look efficient while FBA fees, referral fees, and supplier cost compress seller profit — especially on hybrid catalogs.
Profit-first optimization for Amazon Ads
Amazon Advertising with store-originated POAS signals for hybrid sellers. Align Amazon ROAS with profit POAS when driving traffic to your DTC store or managing multi-channel SKU economics.
- Hybrid
- DTC + Amazon
- POAS
- Margin signals
- SKU
- Catalog view
- Multi
- Channel compare
Metrics
ACOS ignores FBA and COGS — POAS does not
POAS
Gross profit ÷ Ad spend
Profit Bid compares Amazon ad spend to DTC-style gross profit rules on the same SKUs so you scale Sponsored Products where margin survives fees.
- Unified COGS for web store and marketplace listings.
- Compare Amazon vs DTC POAS on shared SKU families.
- Focus Sponsored Products on ASINs above POAS target.
- Agency dashboards roll up multi-channel client profit.
Analytics
Amazon Ads POAS for Sponsored Products & hybrid sellers
Measure Amazon Ads POAS with FBA fees, COGS, and seller order economics — compare ACOS/ROAS with true profit on ad spend for Sponsored Products, Brands, and Display.
- Amazon Ads POAS
- Sponsored Products profit
- ACOS vs POAS
- Amazon seller ad optimization
- FBA fee margin tracking
- Hybrid DTC + Amazon
Amazon Ads POAS vs ACOS-adjusted ROAS
Index- Amazon ROAS
- Seller POAS
Sponsored Products can look efficient on revenue ACOS while FBA and supplier cost erode net profit — POAS exposes the gap.
Amazon ad spend by ad type
- Sponsored Products52%
- Sponsored Brands24%
- Sponsored Display16%
- DSP / other8%
Attribute POAS to each Amazon Ads product line for hybrid sellers running DTC in parallel.
Seller revenue: Amazon vs DTC store
- Amazon marketplace54%
- DTC WooCommerce / Shopify34%
- Wholesale / other12%
Hybrid merchants compare Amazon POAS and store POAS in one Profit Bid dashboard.
Connect Amazon Ads + seller store data — track POAS with fees included and scale Sponsored Products on gross profit.
Capabilities
Built for profit-first advertising
DTC POAS + Amazon spend
Compare Amazon ad ROAS with DTC POAS on same SKUs for true channel mix.
Conversion value upload
Where integration is active, send profit-weighted events per Amazon Ads specs.
Unified SKU economics
One COGS source across web store and marketplace listings.
Label-informed priorities
Focus Amazon budget on SKUs that stay profitable after fees.
Rollout transparency
Amazon Ads channel may show in progress — architecture matches other ad platforms.
Agency reporting
Consolidate client Amazon + Google POAS in agency dashboard.
Workflow
Hybrid Amazon + DTC POAS setup
- 01
Primary store
Connect primary ecommerce store (Shopify/WooCommerce/etc.).
- 02
Link Amazon Ads
Link Amazon Ads account when available in your rollout.
- 03
Map POAS rules
Map POAS conversion definitions.
- 04
SKU family compare
Compare Amazon ROAS to DTC POAS by SKU family.
- 05
Shift channel mix
Shift spend to channels with highest POAS at equal ROAS.
Supported ecommerce stores
Hybrid brands use Profit Bid to avoid double-counting — web store is source of truth for COGS and POAS.
View all store platforms →Common questions
Seller Central only?
Integration targets advertisers connecting Amazon Ads to DTC profit data.
Amazon ROAS vs POAS?
Amazon fees affect margin — POAS uses your configured cost rules.
Live now?
Check in-app platform status. POAS pipeline is unified across ad platforms.
More answers on our FAQ page.
Pricing
Choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.03 per extra order
Most popularGrowth
$39/ month
$59For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.025 per extra order
Pro
$79/ month
$119For teams running multiple stores with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.02 per extra order
Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.015 per extra order
14-day free trial available — start free · full pricing details
Ready to bid on profit?
Connect your store, upload POAS conversions, and see ROAS vs POAS in one workspace.