Shopping and POAS
Microsoft Shopping behaves similarly to Google: feed quality and bids drive volume. Without POAS, merchants overbid on high-ticket, low-margin items.
Profit Bid syncs labels and conversion values so Microsoft campaigns can mirror your Google profit strategy.
B2B and higher AOV
Higher average order values inflate ROAS while fees and shipping eat profit. POAS normalizes economics per order for more honest scaling decisions.
Frequently asked questions
Common questions about this topic — tap to read answers.
Can I run Google and Microsoft POAS together?
Yes. One store connection feeds both ad platforms with consistent profit values.
UET tag required?
Use UET for onsite behavior. Profit Bid adds server-side profit values for purchase events.
