POAS (account)
109%152%
+43 pts
Contract pricing, profit-first B2B bidding
A Shopware B2B supplier had wildly different margins by customer group thanks to contract pricing. Blended bidding chased big orders that were often the thinnest.
The challenge
Contract customers received negotiated discounts, so a large order from a top-tier account could carry a fraction of the margin of a smaller retail order. Revenue bidding kept favoring big, low-margin contract volume.
Approach
- Mapped Shopware customer-group pricing into per-order margin.
- Computed POAS by customer group and segment.
- Uploaded contribution-margin conversions to Google Ads.
- Prioritized acquisition of high-margin retail and mid-tier accounts.
- Kept contract accounts served but not ad-subsidized.
Performance
Profit BidPOAS by customer group
- POAS (account)152%+43 pts
- Retail segment spend52%Margin-led
- Thin-contract ad spend12%Reduced
Results
Retail segment spend
27%52%
Margin-led
Thin-contract ad spend
38%12%
Reduced
Gross profit/mo
€24k€37k
Same budget
“Our biggest customers had our thinnest margins. POAS by customer group stopped us from paying to win unprofitable contract volume.”
Stack
ShopwareGoogle Ads SearchProfit Bid Pro
Pricing
Get similar results — choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.03 per extra order
Most popularGrowth
$39/ month
$59For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.025 per extra order
Pro
$79/ month
$119For teams running multiple stores with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.02 per extra order
Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.015 per extra order
14-day free trial available — start free · full pricing details