POAS (account)
109%152%
+43 ptsIllustrative scenario — composite example based on common ecommerce patterns, not a named customer case study.
Contract pricing, profit-first B2B bidding
A Shopware B2B supplier had wildly different margins by customer group thanks to contract pricing. Blended bidding chased big orders that were often the thinnest.
The challenge
Contract customers received negotiated discounts, so a large order from a top-tier account could carry a fraction of the margin of a smaller retail order. Revenue bidding kept favoring big, low-margin contract volume.
Approach
- Mapped Shopware customer-group pricing into per-order margin.
- Computed POAS by customer group and segment.
- Uploaded contribution-margin conversions to Google Ads.
- Prioritized acquisition of high-margin retail and mid-tier accounts.
- Kept contract accounts served but not ad-subsidized.
Performance
Profit BidPOAS by customer group
- POAS (account)152%+43 pts
- Retail segment spend52%Margin-led
- Thin-contract ad spend12%Reduced
Results
Retail segment spend
27%52%
Margin-ledThin-contract ad spend
38%12%
ReducedGross profit/mo
€24k€37k
Same budget“Our biggest customers had our thinnest margins. POAS by customer group stopped us from paying to win unprofitable contract volume.”
Stack
ShopwareGoogle Ads SearchProfit Bid Pro
Pricing
Run this playbook on your store — choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
StarterChoose Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.03 per extra order
Most popular
Growth$39/ month
$59For brands that need a second store — same platform or mixed
- Up to 2 connected stores (any mix, including same type)
- 1,500 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.025 per extra order
ProChoose Pro
$79/ month
$119For multi-store teams with advanced Google Ads
- Up to 4 connected stores (any mix, including same type)
- 5,000 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.02 per extra order
ScaleChoose Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (any mix, including same type)
- 15,000 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.015 per extra order
14-day free trial available — start free · full pricing details