Contribution margin
3.8%9.1%
Mix shift to accessoriesIllustrative scenario — composite example based on common ecommerce patterns, not a named customer case study.
High volume, razor-thin margin — made profitable
A WooCommerce electronics retailer moved huge revenue on tiny margins. ROAS looked elite; profit did not exist. A per-order profit waterfall changed everything.
The challenge
With 900%+ ROAS on big-ticket electronics, leadership assumed ads were wildly profitable. But after COGS, warranty, payment fees, and shipping on bulky items, contribution margin was 2–6%. Scaling revenue was scaling near-zero profit.
Approach
- Mapped per-SKU COGS, warranty reserve, fees, and freight in WooCommerce.
- Built an AOV → costs → profit waterfall per order.
- Uploaded contribution-margin conversions to Google Ads.
- Excluded negative-margin SKUs with X labels.
- Concentrated budget on accessories and high-attach items.
Performance
Profit BidPer-order profit waterfall (avg $520 order)
- Contribution margin9.1%Mix shift to accessories
- POAS (account)163%+55 pts
- Negative-margin spend6%X exclusions
Results
POAS (account)
108%163%
+55 ptsNegative-margin spend
34%6%
X exclusionsGross profit/mo
€21k€38k
Same ad budget“Our 900% ROAS was a mirage. The profit waterfall showed us we were one bad SKU mix away from losing money at scale.”
Stack
WooCommerceGoogle Ads Shopping + PMaxProfit Bid Growth
Pricing
Run this playbook on your store — choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
StarterChoose Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.03 per extra order
Most popular
Growth$39/ month
$59For brands that need a second store — same platform or mixed
- Up to 2 connected stores (any mix, including same type)
- 1,500 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.025 per extra order
ProChoose Pro
$79/ month
$119For multi-store teams with advanced Google Ads
- Up to 4 connected stores (any mix, including same type)
- 5,000 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.02 per extra order
ScaleChoose Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (any mix, including same type)
- 15,000 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.015 per extra order
14-day free trial available — start free · full pricing details