POAS (account)
116%158%
+42 pts
High-AOV furniture, long consideration, real profit
A BigCommerce furniture brand sold $1,200 average orders after weeks of research. Short attribution and revenue bidding misjudged both timing and margin.
The challenge
Furniture buyers research for weeks, so short attribution windows undercounted conversions. Meanwhile high AOV masked thin margins after freight and white-glove delivery. Revenue bidding overpaid for browsers and under-credited real buyers.
Approach
- Extended attribution windows to match the long consideration cycle.
- Mapped freight and delivery costs into per-order profit.
- Uploaded contribution-margin conversions to Google Ads.
- Separated high-margin decor from thin-margin large furniture.
- Used Conservative auto-optimization during long ramp periods.
Performance
Profit BidPOAS over a long attribution window
- POAS (account)158%+42 pts
- Tracked conversions+27%Longer window
- Delivery cost leakageContainedFreight in margin
Results
Tracked conversions
Baseline+27%
Longer window
Delivery cost leakage
HighContained
Freight in margin
Decor share of spend
22%41%
Margin-led shift
“Our buyers take a month to decide. Once attribution and margin matched reality, we finally trusted our bidding again.”
Stack
BigCommerceGoogle Ads Search + ShoppingProfit Bid Pro
Pricing
Get similar results — choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.03 per extra order
Most popularGrowth
$39/ month
$59For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.025 per extra order
Pro
$79/ month
$119For teams running multiple stores with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.02 per extra order
Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.015 per extra order
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