Annual POAS
121%158%
+37 pts
Riding seasonality with monthly POAS
A PrestaShop pet store saw big seasonal swings — summer flea season, holiday gifting. Flat annual targets meant overspending in troughs and underspending in peaks.
The challenge
A single annual POAS target ignored strong seasonality. In slow months, bidding kept spending into weak demand; in peak months, overly cautious targets left profit on the table.
Approach
- Tracked POAS monthly with VAT-aware profit on PrestaShop.
- Set seasonal POAS target bands by month.
- Scaled budget aggressively in high-POAS peaks.
- Tightened targets and paused weak SKUs in troughs.
- Pre-built peak-season audiences ahead of demand.
Performance
Profit BidMonthly POAS across the year
- Annual POAS158%+37 pts
- Peak-month profit+44%Scaled into demand
- Trough wasted spend−52%Tighter targets
Results
Peak-month profit
Baseline+44%
Scaled into demand
Trough wasted spend
High−52%
Tighter targets
Forecast accuracy
LowHigh
Seasonal bands
“Our year has clear seasons. Monthly POAS bands let us press the gas in peaks and coast safely in the slow months.”
Stack
PrestaShopGoogle Ads ShoppingProfit Bid Pro
Pricing
Get similar results — choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
Store limits apply when you connect platforms in the app — not at checkout.
Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.03 per extra order
Most popularGrowth
$39/ month
$59For growing brands with steady order volume
- Up to 2 connected stores
- 1,500 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- $0.025 per extra order
Pro
$79/ month
$119For teams running multiple stores with advanced Google Ads
- Up to 4 connected stores
- 5,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.02 per extra order
Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (all platforms)
- 15,000 orders / month included
- Unlimited products
- Unlimited ad platforms
- POAS conversion uploads to Google Ads
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- $0.015 per extra order
14-day free trial available — start free · full pricing details