Annual POAS
121%158%
+37 ptsIllustrative scenario — composite example based on common ecommerce patterns, not a named customer case study.
Riding seasonality with monthly POAS
A PrestaShop pet store saw big seasonal swings — summer flea season, holiday gifting. Flat annual targets meant overspending in troughs and underspending in peaks.
The challenge
A single annual POAS target ignored strong seasonality. In slow months, bidding kept spending into weak demand; in peak months, overly cautious targets left profit on the table.
Approach
- Tracked POAS monthly with VAT-aware profit on PrestaShop.
- Set seasonal POAS target bands by month.
- Scaled budget aggressively in high-POAS peaks.
- Tightened targets and paused weak SKUs in troughs.
- Pre-built peak-season audiences ahead of demand.
Performance
Profit BidMonthly POAS across the year
- Annual POAS158%+37 pts
- Peak-month profit+44%Scaled into demand
- Trough wasted spend−52%Tighter targets
Results
Peak-month profit
Baseline+44%
Scaled into demandTrough wasted spend
High−52%
Tighter targetsForecast accuracy
LowHigh
Seasonal bands“Our year has clear seasons. Monthly POAS bands let us press the gas in peaks and coast safely in the slow months.”
Stack
PrestaShopGoogle Ads ShoppingProfit Bid Pro
Pricing
Run this playbook on your store — choose your plan
Select a plan and continue to secure checkout — POAS conversion upload included on every tier.
Choose your plan
StarterChoose Starter
$14.99/ month
$29For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.03 per extra order
Most popular
Growth$39/ month
$59For brands that need a second store — same platform or mixed
- Up to 2 connected stores (any mix, including same type)
- 1,500 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.025 per extra order
ProChoose Pro
$79/ month
$119For multi-store teams with advanced Google Ads
- Up to 4 connected stores (any mix, including same type)
- 5,000 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.02 per extra order
ScaleChoose Scale
$149/ month
$199For agencies and high-volume merchants
- Up to 6 connected stores (any mix, including same type)
- 15,000 orders / month included
- POAS conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware & OpenCart
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent POAS optimization
- Unlimited ad platforms
- $0.015 per extra order
14-day free trial available — start free · full pricing details