See POAS vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity ROAS.
Gross POAS vs POAS after returns
- Gross POAS %
- POAS after returns %
Gross POAS looks steady; netting returns reveals the real, declining profitability of high-return SKUs.
Track POAS automatically from your store — upload profit conversions and scale winners with A/C/X labels.
The timing mismatch
A sale converts today and ROAS books it. The return lands two weeks later and the ad platform never restates the ROAS.
So a campaign can look profitable while a return wave quietly turns it into a loss.
Netting returns into POAS
Track refunds and subtract them from ad-attributed profit to get net POAS — the number that matches your P&L.
This stops Smart Bidding from over-investing in SKUs that sell well but come back often.
Frequently asked questions
Common questions about this topic — tap to read answers.
Which categories are worst?
Apparel and footwear often exceed 20–30% returns. Always measure your own return rate by SKU.
How do returns enter POAS?
As a deduction from profit. Profit Bid syncs refunds from your store and nets them out automatically.
