See POAS vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity ROAS.
Track POAS automatically from your store — upload profit conversions and scale winners with A/C/X labels.
Building your tiers
A-tier: proven, profitable heroes — scale hardest with a moderate POAS target. C-tier: contenders to tune. X-tier: loss makers to exclude or fix.
Assign each tier a POAS target that reflects its margin and lifetime value, not the catalog average.
Enforcing targets automatically
Push tier labels into your shopping feed (custom_label) and structure campaigns or asset groups around them.
Profit Bid assigns A/C/X automatically from live POAS so the tiers stay current as costs and demand shift.
Step-by-step
Follow these in order — each step builds on the previous one.
- 1
Label SKUs A/C/X
Classify products by live POAS and margin.
- 2
Assign per-tier targets
Set aggressive targets for A, strict for X.
- 3
Structure campaigns by label
Isolate tiers so budget follows profitability.
Frequently asked questions
Common questions about this topic — tap to read answers.
How many tiers should I use?
Three (A/C/X) is a practical start. Add sub-tiers only if you have the volume to act on them.
How often should targets change?
Review monthly or when margins/costs move. Automated labeling updates continuously so you mostly adjust the target bands.
