See POAS vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity ROAS.
BigCommerce: ROAS flat, POAS diverges
Index (100 = break-even POAS)- ROAS (revenue)
- POAS (profit)
When high-revenue, low-margin SKUs scale, POAS shows the gap early — before monthly P&L confirms it.
Ad-attributed gross profit mix
- A — scale winners48%
- C — optimize27%
- X — pause / exclude25%
Labeling by POAS zone helps BigCommerce merchants reallocate budget to profitable SKUs.
Track POAS automatically from your store — upload profit conversions and scale winners with A/C/X labels.
Why BigCommerce needs POAS
BigCommerce catalogs often mix bundles, B2B price lists, and multi-channel orders. Revenue ROAS treats a $200 order the same whether margin is 60% or 8%.
POAS ties each attributed order to real COGS, payment fees, and shipping cost so you can pause campaigns that look fine on ROAS but lose money.
BigCommerce POAS setup
Connect store data once, then let profit signals flow to ads automatically.
- Authorize BigCommerce in Profit Bid (orders + catalog sync).
- Import or enter COGS per SKU — update when supplier costs change.
- Configure shipping and payment fee rules for your carrier mix.
- Link Google Ads and enable POAS conversion upload.
- Review POAS by campaign after one full attribution window.
Frequently asked questions
Common questions about this topic — tap to read answers.
Does BigCommerce POAS support multi-storefront?
Yes. Connect each storefront or channel you advertise. POAS rolls up in one dashboard with campaign-level drill-down.
Can I use BigCommerce cost fields for COGS?
Profit Bid ingests product cost from BigCommerce or CSV rules so POAS updates when costs change — no quarterly spreadsheet refresh.
