Profit Bid
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Profit BidProfit Bid

Bid on profit from your BigCommerce store

BigCommerce merchants: connect your catalog and orders, calculate true POAS from costs and fees, and feed profit-weighted signals to Google Ads — with ROAS benchmarks for comparison.

BigCommerce POAS tracking and profit-first Google Ads optimization — Profit Bid ecommerce integration
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API
Native BigCommerce sync
POAS
Profit KPIs
Labels
A/C/X on Google Ads
Trial
14 days free
Metrics

BigCommerce variants need POAS, not revenue ROAS alone

ROAS

Revenue ÷ Ad spend

BigCommerce catalogs with bundles, options, and clearance tiers often show 500%+ ROAS on sale SKUs that barely cover COGS after promotions.

POAS

Gross profit ÷ Ad spend

Profit Bid maps variant-level costs and promotional pricing into POAS bands — A/C/X labels split Shopping campaigns so PMax stops pushing low-margin combinations.

  • API sync for orders, variants, bundles, and refund retractions.
  • Per-SKU margin tiers drive Google Ads custom labels automatically.
  • Executive ROAS dashboards alongside operator POAS thresholds.
  • Scale plan handles high order volume with soft overage beyond limits.
BigCommerce store spotlight

Variant-level margin on BigCommerce

Options and bundles get their own POAS — ROAS alone cannot rank variants safely.

  • VariantsCatalog
  • A/C/XLabels
  • ShoppingCampaigns

BigCommerce variants · margin by SKU

A/C/X labels
VariantLabelMarginPOAS
BC-hero-red-MA38%152%
BC-bundle-3pkC19%98%
BC-clearance-XLX8%62%

Large catalogs split by A/C/X — stop Shopping from scaling clearance variants with inflated ROAS.

Split clearance variants into X-label exclusion lists before seasonal PMax budget increases.

Analytics

BigCommerce POAS & multi-storefront profit analytics

Track POAS across BigCommerce storefronts and variants — sync order economics, B2B price lists, and catalog COGS into profit-weighted Google Ads conversion upload.

  • BigCommerce POAS
  • BigCommerce profit tracking
  • Multi-storefront analytics
  • BigCommerce Google Ads
  • Variant COGS sync
  • B2B ecommerce margin

BigCommerce POAS vs blended ROAS

Index
  • ROAS
  • POAS

BigCommerce merchants with wide variant catalogs benefit from SKU-level POAS instead of blended revenue ROAS.

BigCommerce ad spend by channel

  • Google Ads44%
  • Meta catalog30%
  • Microsoft Shopping18%
  • Other8%

Compare POAS across channels for each BigCommerce storefront from one license.

POAS by variant margin tier

%

B2B price lists need per-variant COGS — POAS prevents over-bidding on thin wholesale lines.

BigCommerce order types in POAS

  • DTC web orders58%
  • B2B portal28%
  • Marketplace feed14%

Separate POAS views for DTC and B2B BigCommerce channels when costs differ by contract.

Connect BigCommerce — map variant costs and upload POAS conversions to Google Ads Shopping feeds.

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Capabilities

Built for profit-first advertising

  • BigCommerce API integration

    Secure store pairing pulls orders, products, variants, and refunds into Profit Bid on a recurring sync.

  • Complex catalog profit mapping

    Handle variants, bundles, and promotional pricing with per-SKU COGS and fee allocation.

  • Google Ads profit conversions

    Upload POAS-based conversion values to Search, Shopping, and Performance Max campaigns.

  • Multi-channel readiness

    Connect Meta and Pinterest alongside Google when you expand beyond a single ad platform.

  • ROAS reporting layer

    Executive dashboards still show revenue ROAS while operators act on POAS thresholds.

  • Scalable order volumes

    Growth and Scale plans include higher monthly order limits with soft overage beyond included volume.

Workflow

How Profit Bid works with BigCommerce

  1. 01

    Connect your store

    Authorize BigCommerce from the Profit Bid connect-store wizard.

  2. 02

    Map costs & profit rules

    Import catalog COGS or connect ERP cost feeds manually where needed.

  3. 03

    Link ad accounts

    Attach Google Ads customer IDs and map conversion actions.

  4. 04

    Upload profit conversions

    Switch conversion upload from revenue mode to POAS profit weighting.

  5. 05

    Automate with POAS labels

    Review A/C/X label distribution weekly. Adjust presets as catalog seasonality shifts.

Works with your ad stack

BigCommerce stores with large catalogs benefit from label-based campaign splits — winners in dedicated Shopping campaigns, losers excluded automatically.

Google AdsMeta AdsPinterest AdsTikTok AdsMicrosoft AdsAmazon Ads

Common questions

Is BigCommerce fully supported?

Integration is available. Platform rollout status may show in progress during staged releases — core POAS sync and Google Ads upload are the focus.

Can agencies manage multiple BigCommerce clients?

Yes — use the agency program or multi-store Pro/Scale licenses with separate store connections.

How is POAS different from ROAS here?

ROAS uses order revenue. POAS subtracts product cost, shipping, and fees — critical for BigCommerce brands with varied margins.

More answers on our FAQ page.

Pricing

Choose your plan

Select a plan and continue to secure checkout — POAS conversion upload included on every tier.

14-day free trial available — start free · full pricing details

Explore other store platforms

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Ready to bid on profit?

Connect your store, upload POAS conversions, and see ROAS vs POAS in one workspace.

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