See POAS vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity ROAS.
Track POAS automatically from your store — upload profit conversions and scale winners with A/C/X labels.
One profit definition across clients
Each store computes profit differently unless you standardize. A shared POAS definition lets you compare a Shopify fashion brand and a WooCommerce electronics store fairly.
This turns a portfolio of dashboards into one benchmark view.
Proving profit to clients
Clients increasingly ask 'did this make money?' not 'what's the ROAS?'. POAS answers that directly and defends retainers.
Profit Bid centralizes multi-store POAS so agencies report margin impact per client.
Frequently asked questions
Common questions about this topic — tap to read answers.
How do I compare stores with different margins?
POAS normalizes for margin because it is profit-based. A 140% POAS means the same thing on any store, regardless of price point.
Can I white-label reporting?
Agency reporting shows ROAS and POAS side by side per client. See the agency reporting and dashboards guides.
