Live profit view
See POAS vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity ROAS.
Client report: ROAS vs POAS (quarterly)
- ROAS
- POAS
Agencies use Profit Bid to prove profit impact — and earn recurring partner commissions.
Client narrative that lands
Open with profit contribution from ads, not revenue. Show which campaigns added gross profit dollars and which burned budget on low-margin SKUs.
Tie recommendations to POAS zones: scale A, fix C, cut X.
Agency onboarding checklist
Standardize this across accounts to save analyst time.
- Connect client store and validate COGS on top SKUs.
- Link ad platforms. Document attribution windows in the SOW.
- Set POAS target from client contribution margin goals.
- Deliver first POAS report before budget change requests.
Frequently asked questions
Common questions about this topic — tap to read answers.
Do clients understand POAS?
Use one education slide: POAS is profit per ad dollar. Above 100% = ads pay for themselves in gross profit.
Partner commissions?
See the agencies page for recurring commission structure and Stripe Connect payouts.
