See POAS vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity ROAS.
Track POAS automatically from your store — upload profit conversions and scale winners with A/C/X labels.
The category spread
Ranking categories by POAS almost always shows a wide spread — from strongly profitable to below break-even.
This spread is invisible in a blended number, which is why blended targets misallocate budget.
Acting on the ranking
Shift budget from low-POAS to high-POAS categories, and set per-category targets that reflect their margins.
Profit Bid computes category POAS from live data so the ranking stays current.
Frequently asked questions
Common questions about this topic — tap to read answers.
Should I cut low-POAS categories entirely?
Not necessarily — some support LTV or basket size. But they should not receive budget as if they matched your best categories.
How granular should categories be?
Granular enough to act on, coarse enough to have volume. Start broad, then split high-spend categories.
