See POAS vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity ROAS.
Revenue tROAS vs profit-fed tROAS
- Profit @ revenue tROAS
- Profit @ profit-fed tROAS
Same strategy, different inputs: feeding profit values compounds margin instead of chasing flat revenue.
Track POAS automatically from your store — upload profit conversions and scale winners with A/C/X labels.
How tROAS bidding works
You set a target (e.g., 400%). Google predicts each auction's conversion value and bids to achieve that average return across conversions.
The catch: it optimizes toward whatever value you upload. Send list-price revenue and it maximizes revenue — including on unprofitable orders.
Making tROAS profit-aware
Upload profit-weighted conversion values and the same tROAS strategy now optimizes toward margin. High-profit SKUs get more aggressive bids; loss makers get suppressed.
Profit Bid automates this profit conversion upload from your store, turning standard tROAS into de facto profit bidding.
Frequently asked questions
Common questions about this topic — tap to read answers.
What tROAS should I set?
Above your break-even ROAS with a margin of safety for fixed costs. Derive it from real margin, not a competitor's number.
Why is my tROAS profitable in Ads but not in my P&L?
Because Ads measures revenue ROAS. If conversion values ignore COGS and fees, a 'winning' tROAS can still lose money. Send profit values.
