See POAS vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity ROAS.
Resulting profit: tROAS vs tPOAS
- Profit @ revenue tROAS
- Profit @ profit-fed tPOAS
Same campaign, same engine. Feeding profit values turns a flat profit line into a compounding one.
Track POAS automatically from your store — upload profit conversions and scale winners with A/C/X labels.
It is the same strategy, different fuel
There is no separate 'Target POAS' button in Google Ads. You achieve it by uploading profit-weighted conversion values into a Target ROAS strategy.
The algorithm then bids up high-profit auctions and bids down thin-margin ones — de facto profit bidding.
The outcome over time
Under revenue tROAS, profit tends to plateau because the system happily scales revenue on low-margin SKUs.
Under profit-fed tPOAS, profit compounds as spend concentrates on margin-rich orders.
Frequently asked questions
Common questions about this topic — tap to read answers.
Do I need a special campaign type for tPOAS?
No. Keep your Target ROAS campaigns and change the conversion values to profit. Profit Bid automates the upload.
Will my ROAS look worse?
Sometimes slightly — because you stop over-scaling cheap revenue. Profit and POAS improve, which is the point.
