See POAS vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity ROAS.
PrestaShop POAS after cost sync
- Before COGS sync
- After POAS upload
Accurate wholesale costs typically reveal 15–30% POAS lift once bidding optimizes on profit.
Track POAS automatically from your store — upload profit conversions and scale winners with A/C/X labels.
POAS for EU PrestaShop merchants
Cross-border PrestaShop setups often show strong ROAS on list price while VAT, returns, and carrier subsidies compress profit. POAS uses order-level economics, not catalog price alone.
When you advertise in multiple countries, compare POAS by market — not just conversion volume.
Recommended workflow
Start with your top 20% SKUs by ad spend, then expand labeling across the catalog.
- Sync PrestaShop orders and product wholesale costs.
- Validate gross profit on a sample of recent orders.
- Enable POAS upload to Google Ads conversion actions.
- Apply A/C/X labels and review after 14 days of clean data.
Frequently asked questions
Common questions about this topic — tap to read answers.
Does PrestaShop POAS work with multi-shop?
Yes. Each shop can connect separately. Dashboards aggregate POAS for agencies managing multiple clients.
How are returns handled?
Refunds restate POAS and trigger conversion adjustments in Google Ads so Smart Bidding is not trained on reversed profit.
