Shopware 6 powers complex B2C and B2B catalogs. POAS connects purchase prices and order pipeline data to ad platforms for margin-aware growth.
· 9 min read
01
Purchase prices and Shopware rules
Shopware merchants often maintain purchase prices in PIM or ERP exports. Profit Bid syncs product cost so POAS reflects supplier changes — critical during promo seasons.
Rule-based shipping and payment fees can be layered on top of native order totals for consistent POAS.
02
DACH market considerations
German-speaking markets frequently run free-shipping thresholds that look great on ROAS but hurt POAS. Model shipping subsidy per order before scaling bids.
Frequently asked questions
Common questions about this topic — tap to read answers.
Shopware 5 vs Shopware 6?
Profit Bid targets Shopware 6 API integrations. Contact support if you need a legacy migration path.
B2B catalogs?
POAS works on any order with cost data. Separate campaigns by customer group if B2B margin differs materially from B2C.
