See POAS vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity ROAS.
POAS lift after label sync
- POAS
Pinterest catalog profit zones
- A — hero pins38%
- C — test & tune37%
- X — exclude25%
Track POAS automatically from your store — upload profit conversions and scale winners with A/C/X labels.
Catalog campaigns and margin
Pinterest catalog ads scale entire feeds. POAS labeling prevents the algorithm from pushing visually strong but economically weak variants.
Sync custom labels from Profit Bid so bid modifiers align with A/C/X zones.
Longer attribution windows
Pinterest conversions often arrive 7–14 days after the click. POAS calculations should use the same window as your reporting to avoid false winners.
Frequently asked questions
Common questions about this topic — tap to read answers.
Does Pinterest accept custom values?
Yes via CAPI. Profit Bid sends order gross profit as the event value for value optimization.
Organic pins vs paid?
POAS focuses on paid attribution. Organic revenue is excluded unless tagged as ad-attributed.
