Return on Ad Spend
Revenue ÷ Ad spend
Extended stores often scale ads on revenue Return on Ad Spend while acquisition cost and shipping quietly erase contribution on the same products.
Bid on profit from your Extended store
Connect Extended to Profit Bid for Profit on Ad Spend: API catalog + orders, native attribution.click_id (Google, Meta, TikTok, Microsoft, Pinterest), and profit-weighted conversion uploads — no storefront script required.
- API v2
- Secure connect
- Native
- click_id attribution
- Webhooks
- Optional live sync
- Profit on Ad Spend
- Profit bidding
Metrics
Extended already captures the click — Profit Bid monetizes the margin
Profit on Ad Spend
Gross profit ÷ Ad spend
Profit Bid reads Extended catalog costs and orders, maps attribution.click_id to Google / Meta / TikTok / Microsoft / Pinterest, and uploads Profit on Ad Spend values for Smart Bidding.
- API key (ev2_) connect from Extended admin — enable the Profit Bid / API module first.
- Native click_id types: gclid, gbraid, wbraid, fbclid, ttclid, msclkid, epik.
- Optional HMAC webhooks plus ~10 minute poll backup for orders.
- Return on Ad Spend stays for reporting. Bids follow Profit on Ad Spend.
Analytics
Extended Profit on Ad Spend with native click_id attribution
Extended stores sync catalog and orders into Profit Bid using API v2 — native attribution.click_id maps Google, Meta, TikTok, Microsoft, and Pinterest without a storefront script.
- Extended Profit on Ad Spend
- Extended Google Ads
- Extended attribution click_id
- Romanian ecommerce profit
- Extended API v2
- Profit on Ad Spend conversion upload
Extended Profit on Ad Spend vs revenue Return on Ad Spend
Index- Return on Ad Spend
- Profit on Ad Spend
Extended revenue Return on Ad Spend often plateaus while Profit on Ad Spend climbs once click_id + COGS feed uploads.
Extended ad spend by channel
- Google Shopping50%
- Meta catalog22%
- TikTok16%
- Other12%
Extended click_id types route Profit on Ad Spend to the correct ad platform pipeline.
Extended order cost mix in Profit on Ad Spend
- Acquisition cost49%
- Shipping23%
- Fees15%
- Gross profit13%
Status groups (delivered / cancelled / returned) keep Profit on Ad Spend uploads accurate.
Connect Extended via API key — map COGS and upload Profit on Ad Spend using native click_id attribution.
Capabilities
Built for profit-first advertising
API v2 + optional webhooks
Connect with store URL and Extended API key. Register webhooks when available, or rely on scheduled order polls every ~10 minutes.
Native multi-ad attribution
Map Extended attribution.click_id into Google (gclid/gbraid/wbraid), Meta (fbclid), TikTok (ttclid), Microsoft (msclkid), and Pinterest (epik).
Catalog images & COGS
Sync Extended products (including main_image) into Profit Bid, then set or import acquisition costs for accurate Profit on Ad Spend.
A/C/X product labels
Label Extended catalog winners and losers by Profit on Ad Spend tier for Shopping and Performance Max.
Status-aware profit
Map Extended order status groups (placed → delivered / cancelled / returned) so pending orders wait and refunds retract conversions.
Multi-store licenses
Run Extended next to Gomag, MerchantPro, or Woo on Growth+ — one Profit Bid license for your RO stack.
Workflow
How Profit Bid works with Extended
- 01
Connect your store
In Extended, enable the API / Profit Bid module and create an API key (ev2_…).
- 02
Map costs & profit rules
Connect from Profit Bid with store URL + API key, then sync the catalog.
- 03
Link ad accounts
Map COGS on bestsellers and authorize Google Ads (plus other ad platforms).
- 04
Upload profit conversions
Enable Profit on Ad Spend conversion upload. Confirm Extended attribution is capturing click_id.
- 05
Automate with Profit on Ad Spend labels
Optionally register order webhooks; otherwise rely on the 10-minute poll. Turn on A/C/X labels when cost coverage is solid.
Works with your ad stack
Extended merchants use Profit Bid to turn native store attribution and catalog costs into Profit on Ad Spend uploads across Google, Meta, TikTok, Microsoft, and Pinterest.
Common questions
How do I connect Extended?
Enable the API module in Extended, create an API key, then enter store URL and key in Profit Bid Connect store. Sync products after connect.
Do I need a click-tracking script on Extended?
No. Extended provides attribution.click_id natively. Keep Extended’s attribution cookie active so orders include the click type and value.
Which ad click IDs does Extended support?
Profit Bid maps gclid, gbraid, wbraid, fbclid, ttclid, msclkid, and epik from Extended’s click_id object into the matching ad platform pipelines.
Why do I see module_inactive?
The Extended API module is not enabled for that shop. Activate it in Extended admin, then reconnect with a fresh API key.
More answers on our FAQ page.
Choose your plan
Select a plan and continue to secure checkout — Profit on Ad Spend conversion upload included on every tier.
Annual billing (Save ~17%)
Starter
$14.99/ month
billed monthly
For one store getting started with profit-based bidding
- 1 connected store
- 300 orders / month included
- Profit on Ad Spend conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- GMC Price Insights
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro, Gomag & Extended
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.03 per extra order
Popular
Growth
$39/ month
billed monthly
For brands that need a second store — same platform or mixed
- Up to 2 connected stores (any mix, including same type)
- 1,500 orders / month included
- Profit on Ad Spend conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- GMC Price Insights
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro, Gomag & Extended
- Unlimited products
- Unlimited support
- Unlimited ad platforms
- $0.025 per extra order
Pro
$79/ month
billed monthly
For multi-store teams with advanced Google Ads
- Up to 4 connected stores (any mix, including same type)
- 5,000 orders / month included
- Profit on Ad Spend conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- GMC Price Insights
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro, Gomag & Extended
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent Profit on Ad Spend optimization
- Unlimited ad platforms
- $0.02 per extra order
Scale
$149/ month
billed monthly
For agencies and high-volume merchants
- Up to 9 connected stores (any mix, including same type)
- 15,000 orders / month included
- Profit on Ad Spend conversion uploads to all Ad Platforms
- Profit dashboard & order snapshots
- Catalog & COGS sync
- Merchant Center XML feed
- GMC Price Insights
- Automatic order backup (stale stores)
- WooCommerce, Shopify, BigCommerce, PrestaShop, Shopware, OpenCart, MerchantPro, Gomag & Extended
- Unlimited products
- Unlimited support
- Smart product labels (Google Ads)
- AI Agent Profit on Ad Spend optimization
- Unlimited ad platforms
- $0.015 per extra order
14-day free trial available — start free · full pricing details
Ready to bid on profit?
Connect your store, upload Profit on Ad Spend conversions, and see Return on Ad Spend vs Profit on Ad Spend in one workspace.