Profit Bid POAS tracking
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Bid on profit from your MerchantPro store

MerchantPro merchants: connect via API, sync catalog cost_net / cost_gross, upload POAS conversions to Google Ads, and automate product labels — while keeping ROAS visible for revenue reporting.

MerchantPro POAS tracking and profit-first Google Ads optimization — Profit Bid ecommerce integration
Connect MerchantPro to Profit Bid for SKU-level profit, COGS sync, and POAS bidding in Google Ads.
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API
Secure connect
COGS
cost_net / cost_gross
Webhooks
Live order sync
POAS
Profit bidding
Metrics

MerchantPro purchase costs unlock true POAS

ROAS

Revenue ÷ Ad spend

MerchantPro stores often report strong Shopping ROAS on popular SKUs while acquisition cost (cost_net / cost_gross) and fees quietly erase contribution.

POAS

Gross profit ÷ Ad spend

Profit Bid imports MerchantPro catalog costs, maps order lines to gross profit, and uploads POAS-weighted conversion values — Smart Bidding follows margin, not cart total.

  • API User credentials from MerchantPro Settings → API and webhooks.
  • Native cost_net / cost_gross COGS import into Profit Bid products.
  • Optional order webhooks for near-real-time profit snapshots.
  • ROAS stays for stakeholders. Bids and labels follow POAS.
MerchantPro store spotlight

MerchantPro cost fields → POAS upload

Map cost_net or cost_gross once — every order line inherits real margin for Google Ads.

MerchantPro SKUcost_net / cost_gross
Gross profitGoogle Ads
  • API userConnect
  • cost_netCOGS
  • POAS valueUpload

MerchantPro cost → POAS upload

API sync
MerchantPro product

SKU MP-1042

Price €79 · cost_net €31
→ order
Profit Bid

POAS conversion

value = €34 profit

cost_net / cost_gross sync from MerchantPro catalog — refunds retract profit on the same conversion action.

Prefer cost_net (ex-VAT) for EU stores so POAS matches finance — switch to cost_gross only when your books use inclusive costs.

Analytics

MerchantPro POAS with native cost_net / cost_gross sync

MerchantPro stores sync acquisition costs and orders into POAS — upload profit conversions to Google Ads and compare revenue ROAS with contribution margin.

  • MerchantPro POAS
  • MerchantPro Google Ads
  • cost_net cost_gross
  • Romanian ecommerce profit
  • MerchantPro API sync
  • POAS conversion upload

MerchantPro POAS vs revenue ROAS

Index
  • ROAS
  • POAS

MerchantPro Shopping ROAS often stays flat while POAS rises once cost_net / cost_gross feeds Smart Bidding.

MerchantPro ad spend by channel

  • Google Shopping48%
  • Google Search24%
  • Meta catalog18%
  • Other10%

One MerchantPro sync powers POAS upload across linked ad platforms.

POAS by MerchantPro cost coverage

%

Fill cost_net on bestsellers first — POAS quality tracks catalog cost coverage.

MerchantPro order cost mix in POAS

  • Acquisition cost50%
  • Shipping subsidy22%
  • Payment fees16%
  • Gross profit12%

Profit Bid subtracts MerchantPro costs before calculating POAS conversion values.

Connect MerchantPro via API — map cost_net / cost_gross and upload POAS to Google Ads in under 30 minutes.

Start free trialView integrations
Capabilities

Built for profit-first advertising

  • API + optional webhooks

    Connect with MerchantPro API User credentials. Add order webhooks later for live sync, or rely on scheduled catalog and order pulls.

  • Native acquisition cost fields

    Import MerchantPro cost_net / cost_gross into Profit Bid COGS so POAS uses purchase cost, not a static margin guess.

  • Profit conversion upload

    Send POAS-weighted values to Google Ads and other linked ad platforms tied to your store domain.

  • A/C/X product labels

    Label MerchantPro catalog winners and losers by POAS tier and sync labels into Shopping campaigns.

  • ROAS vs POAS dashboards

    Keep revenue ROAS for reporting while Smart Bidding and budgets follow contribution profit.

  • Multi-store licenses

    Run MerchantPro alongside Woo, Shopify, or other platforms on Growth+ — same license, mixed stack.

Workflow

How Profit Bid works with MerchantPro

  1. 01

    Connect your store

    Create an API User in MerchantPro Settings → API and webhooks, then connect from Profit Bid My Account.

  2. 02

    Map costs & profit rules

    Choose cost_net or cost_gross as the COGS import source and sync the catalog.

  3. 03

    Link ad accounts

    Authorize Google Ads (and other ad platforms). Map the primary purchase conversion action.

  4. 04

    Upload profit conversions

    Enable POAS conversion upload. Optionally paste the MerchantPro webhook secret for live orders.

  5. 05

    Automate with POAS labels

    Turn on A/C/X labels once COGS coverage is solid — exclude X SKUs from paid traffic.

Works with your ad stack

MerchantPro merchants in Romania and EU markets use Profit Bid to feed purchase-cost POAS into Google Ads instead of revenue-only ROAS.

Google AdsMeta AdsPinterest AdsTikTok AdsMicrosoft AdsAmazon Ads

Common questions

How do I connect MerchantPro?

Create an API User in MerchantPro, enter store URL, username, and password in Profit Bid Connect store, then sync products. Webhooks are optional for live order updates.

Which COGS field should I use?

Use cost_net (ex-VAT) when your finance reports exclude VAT. Use cost_gross only if your acquisition cost is stored VAT-inclusive.

Can I connect multiple MerchantPro stores?

Yes — Growth and above include multiple store slots. Connect each MerchantPro shop separately, or mix with other platforms under one license.

Do I still see ROAS?

Yes. Dashboards keep ROAS for revenue KPIs while conversion upload and labels use POAS.

More answers on our FAQ page.

14-day free trial available — start free · full pricing details

Related Learn guides

MerchantPro POAS guideWhat is POAS?Smart Bidding with POASA/C/X product labels

Related case studies

Electronics high-volume margins

Explore other store platforms

OpenCartPrestaShopWooCommerceProfit Bid homepageAll featuresCustomer reviews

Ready to bid on profit?

Connect your store, upload POAS conversions, and see ROAS vs POAS in one workspace.

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MerchantPro POAS Tracking & Profit Bidding | Profit Bid