Free validator

Google Shopping feed validator

Paste a public feed URL. We run Merchant Center–style product data checks (required attributes, formats, duplicate IDs, brand/GTIN) — we do not store the feed.

How to use this tool

01
Paste your public feed URL
Enter the https URL of your Google Shopping feed (XML, CSV, or TSV) that Merchant Center already uses or that your store publishes.
02
Review Merchant Center–style diagnostics
See grouped errors and warnings for missing required attributes, invalid price/availability, duplicate IDs, missing brand/GTIN, and image URL issues.
03
Fix the feed and re-check
Correct issues in your store or feed builder, then validate again. Confirm final crawl and policy status in Merchant Center before scaling Shopping.

Merchant Center attribute checks

This tool mirrors Google Merchant Center product data specification checks on a public feed URL: required attributes (id, title, description, link, image_link, availability, price), formats, duplicate IDs, and unique identifiers (brand / gtin / mpn).

It does not replace Merchant Center for landing-page crawl mismatches, image dimension enforcement, adult/policy review, or account-level shipping settings. Large feeds are validated on a prefix sample with the same rules.

Grouped diagnostics with issue codes for attribute problems
Price must include ISO currency (e.g. 19.99 RON)
[id] is your product SKU; category attributes are recommended for matching

After the feed is clean

Healthy attributes improve eligibility; profit still depends on COGS and bidding. Map costs, enable profit conversion upload, and label chronic loss makers out of Shopping.

Frequently asked questions

What is a Google Shopping feed validator?

A tool that checks a product feed against Merchant Center product data rules — required attributes, value formats, duplicate IDs, and identifier requirements that commonly cause disapprovals.

Is this the same as Merchant Center diagnostics?

It mirrors the same attribute-level product data checks. It does not crawl your landing pages, measure image pixels, or run Google policy review. Use Merchant Center for official item status after upload.