A/C/X label setup sheet

Checklist

1. 01

   Define POAS floors per margin band

   Use the break-even ROAS calculator so thin-margin and thick-margin SKUs do not share one impossible target.

2. 02

   Enable Product Labeling (Pro+)

   In Profit Bid, open Product Labeling and confirm your plan includes labels. Trial does not include smart product labels.

3. 03

   Connect Merchant Center XML / labels path

   Follow Docs → Merchant Center labels so custom labels reach the feed Google Shopping uses.

4. 04

   Build campaign filters on labels

   Create or adjust Shopping / PMax asset groups to include A (and optionally C) and exclude X.

5. 05

   Re-check after promos

   Discount weeks flip winners into losers. Re-run labels after major sales before you scale budget again.

What A, C, and X mean

Profit Bid can push custom labels to Merchant Center based on product POAS so Shopping and PMax campaigns can include or exclude SKUs by profit zone — not just revenue ROAS.

• A — strong POAS; scale in dedicated campaigns or higher budgets.
• C — near target; keep in feed, watch weekly.
• X — below floor repeatedly; exclude from Shopping / PMax.

Frequently asked questions