See Profit on Ad Spend vs revenue-only reporting
Profit Bid connects store costs to ad spend so you bid on margin — not vanity Return on Ad Spend.
Track Profit on Ad Spend automatically from your store — upload profit conversions and scale winners with A/C/X labels.
Product groups hide margin
Shopping subdivides your feed into product groups. Default bidding treats them by revenue, so heavily discounted groups can dominate spend.
Profit on Ad Spend by product group reveals which groups deserve budget.
Custom labels for profit tiers
Push Profit on Ad Spend tiers into custom_label fields, then structure product groups and bids around them.
Profit Bid keeps these labels current from live margin, so your Shopping structure follows profitability automatically.
Frequently asked questions
Common questions about this topic — tap to read answers.
Does this work with PMax?
Yes — the same profit values and labels guide PMax asset groups. See the PMax vs standard Shopping guide.
How many custom labels do I get?
Merchant Center offers custom_label_0 through _4. Use one for Profit on Ad Spend tiers and reserve others for margin, season, or velocity.
