How A/C/X rules work
Presets set Profit on Ad Spend thresholds and minimum data requirements (spend, conversions). Products graduate between zones as performance changes.
Merchant Center sync
Profit Bid updates supplemental feeds or API-linked attributes so labels appear without manual spreadsheet exports.
Step-by-step
Follow these in order — each step builds on the previous one.
- 1
Pick a labeling preset
Choose balanced, aggressive, or conservative Profit on Ad Spend thresholds.
- 2
Connect Merchant Center
Authorize feed access for label push.
- 3
Create campaigns by label
Hero campaigns for A. Test budgets for C. Exclusions for X.
- 4
Monitor label drift
Review SKUs moving from A to C — often early margin compression signal.
Frequently asked questions
Common questions about this topic — tap to read answers.
How often do labels refresh?
Typically daily after order sync. High-volume stores may see intraday updates on critical zones.
Can agencies use one label preset for all clients?
Start from a preset, then tune Profit on Ad Spend targets per client margin profile.
