Free calculator

CTR calculator

Enter impressions and clicks to see click-through rate — a quick read on creative and auction relevance before you judge CPC and CPA.

How CTR is calculated

CTR = (clicks ÷ impressions) × 100. It measures how often people click when they see your ad. Strong CTR can improve Quality Score / Ad Rank dynamics, but conversion rate and margin still decide profit.

Shopping CTR depends heavily on feed title, image, price, and ratings — not only bid.

CTR % = (clicks ÷ impressions) × 100
Use CTR with CPC and CVR for full funnel health
Feed quality often moves Shopping CTR more than copy tweaks

Frequently asked questions

What is CTR?

Click-Through Rate is the percentage of impressions that result in a click. It is a relevance and creative diagnostic, not a profit metric by itself.

How do you calculate CTR?

Divide clicks by impressions and multiply by 100. Example: 150 clicks and 10,000 impressions → CTR = 1.5%.

What is a good CTR?

Benchmarks vary by network, placement, and vertical. Compare to your own account history and auction peers. Rising CTR with flat or worse CPA still needs conversion and margin checks.