Weekly POAS review checklist

Checklist

1. 01

   Compare account POAS vs ROAS

   If ROAS is up and POAS is flat or down, margin mix or refunds are eating the win. Do not scale on ROAS alone.

2. 02

   List bottom POAS SKUs with spend

   Sort by ad spend × low POAS. Fix COGS, exclude with X labels, or cut bids — do not ignore high-spend losers.

3. 03

   Check refunds and adjustments

   Confirm refunded orders retracted or adjusted conversion values so Smart Bidding is not trained on phantom profit.

4. 04

   Scan A/C/X label drift

   New bestsellers and promo SKUs should move zones. Confirm X exclusions still match Merchant Center filters.

5. 05

   Revisit tROAS / POAS targets

   After major sales or cost changes, recompute break-even bands and buffers before next week’s budget.

6. 06

   Note one action for next week

   Write a single owned action (exclude SKU set, fix COGS batch, raise A-campaign budget). Rituals fail when they end in observation only.

Keep the ritual under 30 minutes

You do not need a full finance close. You need to catch SKUs and campaigns that look healthy on revenue but fail on profit — then act with labels, bids, or COGS fixes.

Frequently asked questions