COGS mapping checklist

Checklist

1. 01

   Export top SKUs by ad spend

   Pull the last 30–90 days of Shopping / PMax spend by item ID. Map costs for the SKUs that actually get budget first.

2. 02

   Enter COGS on Products

   In Profit Bid → Products, set cost of goods per SKU. Prefer real supplier cost over a flat store-wide estimate.

3. 03

   Configure Fallback profit %

   Settings → Profit settings: use fallback only as a temporary safety net for SKUs without COGS, then fill real costs.

4. 04

   Align VAT and shipping cost

   Set VAT registered, rate, price-includes-VAT behavior, COGS-includes-VAT, and My shipping cost so order profit matches finance.

5. 05

   Validate one attributed order

   Open Orders and confirm Revenue, COGS, Product profit, and shipping nets look right before enabling conversion upload.

6. 06

   Schedule a monthly COGS audit

   New SKUs and supplier changes break POAS silently. Re-check top spenders and any SKU still on fallback.

Why COGS mapping comes first

POAS is only as good as product cost truth. Missing COGS forces fallback percentages that can overstate or understate profit and send the wrong signal to Google and Meta.

Frequently asked questions